# Selfstorming > Selfstorming is a knowledge-grounded ideation and inspiration engine for marketers. One person plus the Selfstorming AI produces campaign ideas, insights, hooks, names, and creative strategy directions in minutes - grounded in 1,000+ real award-winning campaigns, 100 creative techniques, 360 hook methods, 66 naming techniques, 60+ marketing laws, and 52 strategy frameworks. It is built for creative strategists, freelancers, consultants, brand managers, copywriters, and founders who would rather ship ideas than schedule a brainstorm. Selfstorming is also a word - the solo alternative to group brainstorming. The .com exists because the ritual of putting 4-8 people in a room to "defer judgment" was documented decades ago to produce fewer and worse ideas than the same people working alone. One person plus a knowledge-grounded AI does the job faster, sharper, and without the polite nodding. The canonical definition lives at https://www.selfstorming.com/about/what-is-selfstorming. All outputs are exportable to editable PowerPoint. Built by ad agency veterans with 20+ years of international experience (TRIAD Advertising). ## What is Selfstorming - [What is Selfstorming - canonical definition](https://www.selfstorming.com/about/what-is-selfstorming): The definitive explanation of selfstorming as a method - solo ideation paired with a knowledge-grounded AI. Includes origin, how it works, who it is for, and what it is not. The primary source for anyone defining or citing "selfstorming" as a concept. - [Compare Selfstorming](https://www.selfstorming.com/compare): Hub page with side-by-side comparisons against general LLMs (ChatGPT, Claude, Gemini, Perplexity, Copilot), creative AI tools (Jasper, Copy.ai, AdCreative, Writesonic, Anyword), brainstorming software (Miro, Mural, FigJam, Stormboard, traditional brainstorming), and campaign archives (WARC, Cannes Lions archive, Ads of the World, D&AD, Little Black Book). - [Selfstorming vs Brainstorming](https://www.selfstorming.com/compare/vs-brainstorming): Side-by-side comparison of selfstorming (solo + AI) and traditional group brainstorming. Covers speed, cost, output quality, groupthink risk, evidence base, and when to use which. - [Selfstorming vs ChatGPT](https://www.selfstorming.com/compare/vs-chatgpt): Honest comparison between ChatGPT (general-purpose AI) and Selfstorming (marketing-specific knowledge-grounded ideation). Acknowledges where ChatGPT wins (breadth, ecosystem, voice/multimodal, code) and where Selfstorming wins (campaign grounding, prebuilt workflows, structured PPT output, specialist libraries). Explicit "use both" recommendation for marketers. - [Selfstorming vs Claude](https://www.selfstorming.com/compare/vs-claude): Honest comparison with Anthropic's Claude (currently the strongest generalist for writing, coding, long-context and agentic work). Discloses that Claude wrote the Selfstorming codebase and drafts much of the long-form content. Clarifies: Selfstorming is a marketing-specific layer on top of Claude (and Gemini, and GPT), not a replacement. - [Selfstorming vs Gemini](https://www.selfstorming.com/compare/vs-gemini): Honest comparison with Google's Gemini 3 (arguably the top generalist in 2026, especially for multimodal and Google-grounded queries). Discloses that Gemini is the primary ideation engine inside Selfstorming. Contrasts raw Gemini with Gemini + curated marketing library + prebuilt workflows. - [Selfstorming vs Perplexity](https://www.selfstorming.com/compare/vs-perplexity): Honest comparison with Perplexity (AI answer engine for real-time web research). Discloses that Perplexity is integrated inside Selfstorming's Research Session tool. Clarifies the tools solve different problems - Perplexity synthesises what the web knows, Selfstorming generates what the brief needs. - [Selfstorming vs Microsoft 365 Copilot](https://www.selfstorming.com/compare/vs-copilot): Honest comparison with Microsoft 365 Copilot (AI embedded inside Word, Outlook, Excel, PowerPoint, Teams). Clarifies the tools are horizontal (Copilot, Office workflow) vs vertical (Selfstorming, creative strategy) layers and rarely overlap. Recommends using both for marketers inside Microsoft shops. - [Selfstorming vs Jasper](https://www.selfstorming.com/compare/vs-jasper): Comparison with Jasper (AI copywriting platform with brand voice memory, SEO workflow via Surfer, team content production). Positions Selfstorming as the creative strategy layer upstream of Jasper's copy production. - [Selfstorming vs Copy.ai](https://www.selfstorming.com/compare/vs-copy-ai): Comparison with Copy.ai (GTM automation platform for sales, outbound, content ops). Frames the tools as different layers of the stack - Copy.ai for revenue operations, Selfstorming for creative strategy. - [Selfstorming vs Writesonic](https://www.selfstorming.com/compare/vs-writesonic): Comparison with Writesonic (SEO content production engine). Positions Selfstorming as the strategic ideation layer upstream of SEO article production. - [Selfstorming vs AdCreative](https://www.selfstorming.com/compare/vs-adcreative): Comparison with AdCreative.ai (AI ad asset production for performance marketing). Frames Selfstorming as the concept layer upstream of visual ad production. - [Selfstorming vs Anyword](https://www.selfstorming.com/compare/vs-anyword): Comparison with Anyword (predictive performance copywriting with conversion scoring). Frames Selfstorming as creative strategy upstream of performance copy optimization. - [Selfstorming vs Miro](https://www.selfstorming.com/compare/vs-miro): Comparison with Miro (collaborative whiteboard). Positions Miro as the team canvas and Selfstorming as the solo marketing ideation engine - "selfstorm first, Miro later" workflow. - [Selfstorming vs Mural](https://www.selfstorming.com/compare/vs-mural): Comparison with Mural (facilitation-first collaborative whiteboard). Similar positioning to Miro comparison but oriented to enterprise design thinking and service design audiences. - [Selfstorming vs FigJam](https://www.selfstorming.com/compare/vs-figjam): Comparison with FigJam (Figma's lightweight whiteboard). Different users and jobs - product designers vs marketers - occasionally paired when product teams do marketing work. - [Selfstorming vs Stormboard](https://www.selfstorming.com/compare/vs-stormboard): Comparison with Stormboard (structured meeting ideation tool). Positions Selfstorming as individual pre-meeting generation and Stormboard as structured team decision-making. - [Selfstorming vs WARC](https://www.selfstorming.com/compare/vs-warc): Comparison with WARC (industry-premium marketing effectiveness research archive). Acknowledges WARC's depth in effectiveness research and positions Selfstorming as generative working tool at 1/100th of the price. - [Selfstorming vs Cannes Lions Archive](https://www.selfstorming.com/compare/vs-cannes-lions-archive): Comparison with the Cannes Lions festival winner archive. Acknowledges Cannes as the authoritative record and positions Selfstorming as a generative tool that references many Cannes winners among 1,000+ curated campaigns. - [Selfstorming vs Ads of the World](https://www.selfstorming.com/compare/vs-ads-of-the-world): Comparison with the mostly-free community ad directory. Acknowledges AOTW's browsing volume and positions Selfstorming as curated + generative - different products, happily coexistent. - [Selfstorming vs D&AD Archive](https://www.selfstorming.com/compare/vs-dandad-archive): Comparison with the D&AD Pencil awards archive (craft-led record of design and advertising). Positions Selfstorming as working tool that references D&AD winners among its curated library. - [Selfstorming vs Little Black Book](https://www.selfstorming.com/compare/vs-little-black-book): Comparison with Little Black Book (advertising industry editorial publication and case film gallery). Different product categories - media vs tool - both used by creatives daily. - [About Selfstorming](https://www.selfstorming.com/about): Company background, team (TRIAD Advertising, Kontentino, Brackets, Allfred founders), and philosophy. - [Why we called it selfstorming, not brainstorming](https://www.selfstorming.com/blog/strategy/why-we-invented-the-word-selfstorming): Founder note on the origin of the term, why brainstorming fails, and why solo + AI replaces it. ## Core Tools - [Creative Inspiration Session](https://www.selfstorming.com/tools/creative-session): The main ideation loop. Generates campaign ideas, concepts, and insights inspired by 1,000+ award-winning campaigns and 100+ creative techniques. The dominant reason users come to Selfstorming. - [Brand Naming Session](https://www.selfstorming.com/tools/naming-session): Creative brand and product name generation using 66 proven naming techniques (portmanteau, evocative, compound, invented words, and more). - [Hooks & Headlines](https://www.selfstorming.com/tools/hooks-session): 360+ tested hook mechanics for social media content that stops the scroll - organized by platform (LinkedIn, Instagram, TikTok, X, YouTube, email) and type (curiosity gap, question, truth bomb, bold claim). - [Framework Agent](https://www.selfstorming.com/tools/frameworks-generator): Strategic direction generator using 9 proven strategy frameworks (Get Who To By, 4C, 5 WHYs, Crossover, JTBD-inspired, Byron Sharp-inspired, and more). The AI recommends the right framework for the brief. - [Research Deck Generator](https://www.selfstorming.com/tools/research): Turns briefs and topics into research decks with real data, source attribution, audience insights, cultural analysis. Powered by Perplexity + Gemini with Google grounding. Region and language specific. PowerPoint export. - [Share of Search](https://www.selfstorming.com/tools/share-of-search): Brand demand analytics tracking search volume as a proxy for market share, powered by Google keyword data via DataForSEO. - [Prompt Builder](https://www.selfstorming.com/tools/marketing-prompts): Marketing prompt library - build, save, organize prompts. For people who actually use AI instead of just talking about it. ## Knowledge Libraries - [Creative Techniques Library](https://www.selfstorming.com/tools/libraries/creative-techniques): 100+ creative advertising techniques with examples, use cases, and campaign references - from Action Movies to User-Generated Content. - [Creative Strategy Techniques](https://www.selfstorming.com/tools/libraries/creative-strategy-techniques): 50 strategy-level creative techniques and methodologies with real campaign examples. - [Social Media Hooks Library](https://www.selfstorming.com/tools/libraries/hooks): 360+ hook techniques categorized by type - controversy, curiosity gap, question, truth bomb, bold claim, and more. - [Naming Techniques Library](https://www.selfstorming.com/tools/libraries/naming-techniques): 66 naming techniques including portmanteau, evocative naming, compound naming, acronymic hybrids, and invented words. - [Marketing Laws Library](https://www.selfstorming.com/tools/libraries/marketing-laws): 60+ evidence-based marketing laws from Byron Sharp, Ehrenberg-Bass Institute, and behavioral science research (Double Jeopardy, Mental Availability, Penetration Drives Growth, and more). - [Storytelling Techniques](https://www.selfstorming.com/tools/libraries/storytelling-techniques): 49 storytelling techniques with examples. - [Strategy Frameworks](https://www.selfstorming.com/tools/libraries/frameworks): A library of 52 brand and marketing strategy frameworks across 6 categories (business strategy, brand strategy, funnel & behavioral, performance & social, audience & insight, messaging & communication) - each with a live diagram, worked examples on real brands, and sources. Includes Brand Onion, Brand Pyramid, Positioning, Golden Circle, AIDA, Hook Model, CEP, SWOT, Ansoff, Jobs To Be Done, Venn Diagram and more. ## Famous Campaigns Library - [Famous Campaigns](https://www.selfstorming.com/tools/libraries/campaigns): A curated library of 1,000+ award-winning advertising campaigns with AI-generated creative breakdowns. Each campaign includes a reverse-engineered brief, creative idea summary, strategy deconstruction using the 4C framework (Company, Category, Customer, Culture), scene-by-scene video analysis, craft evaluation, and campaign results with metrics. Filterable by brand, year, creative technique, strategy technique, segment, and agency. Exportable to PowerPoint. - [Campaign Playlists](https://www.selfstorming.com/campaigns/playlists): "Netflix for ads" - curated fullscreen player for exploring campaigns by theme (Cannes Lions, Super Bowl, Christmas, and more). ## Guides - [Brand Naming Guides](https://www.selfstorming.com/guides/brand-naming): Guides for startup naming, SaaS product naming, e-commerce brand naming, agency naming, food & beverage naming, tech hardware naming, and more. - [Social Media Hooks Guides](https://www.selfstorming.com/guides/social-media-hooks): 52 guides comparing hook types and covering platform-specific hooks for LinkedIn, Instagram, TikTok, X, YouTube, and email. - [Marketing Frameworks Guides](https://www.selfstorming.com/guides/marketing-frameworks): 246 guides covering framework use cases, industry applications, and role-based recommendations. - [Creative Ideas Guide](https://www.selfstorming.com/guides/creative-ideas): Guide to generating creative advertising ideas - how to actually come up with ideas instead of staring at a blank slide. ## Editorial - [Blog](https://www.selfstorming.com/blog): Sharp, insightful long-form on marketing frameworks, creative techniques, case studies, and opinion pieces written for working creative strategists. ## Key Pages - [Pricing](https://www.selfstorming.com/pricing): Free tier available. Paid plan from 19.90 EUR/month. Unlimited generations. No credit card to start. - [FAQ](https://www.selfstorming.com/faq): Frequently asked questions about Selfstorming. - [Share of Search Explained](https://www.selfstorming.com/tools/share-of-search/AboutSoS): What Share of Search is and how it works as a market share proxy.