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Mechanism Diagram How The Law Of Usage Over Attitude works in consumer behavior and marketing strategy https://www.selfstorming.com/tools/libraries/marketing-laws/pareto-law-80-20 https://www.selfstorming.com/marketing-laws/pareto-law-80-20-hero.webp The Pareto Law Myth (80/20 Rule) - Marketing Law Visual Your heavy users are dying off. https://www.selfstorming.com/marketing-laws/pareto-law-80-20-mechanism.webp The Pareto Law Myth (80/20 Rule) - Mechanism Diagram How The Pareto Law Myth (80/20 Rule) works in consumer behavior and marketing strategy https://www.selfstorming.com/tools/libraries/marketing-laws/compound-creativity https://www.selfstorming.com/marketing-laws/compound-creativity-hero.webp The Law Of Compound Creativity - Marketing Law Visual Stop Reinventing the Wheel Every Quarter https://www.selfstorming.com/marketing-laws/compound-creativity-mechanism.webp The Law Of Compound Creativity - Mechanism Diagram How The Law Of Compound Creativity works in consumer behavior and marketing strategy https://www.selfstorming.com/tools/libraries/marketing-laws/creative-wear-in https://www.selfstorming.com/marketing-laws/creative-wear-in-hero.webp The Creative Wear-In Law - Marketing Law Visual Stop Killing Your Ads Before They're Famous https://www.selfstorming.com/marketing-laws/creative-wear-in-mechanism.webp The Creative Wear-In Law - Mechanism Diagram How The Creative Wear-In Law works in consumer behavior and marketing strategy https://www.selfstorming.com/tools/libraries/frameworks/brand-onion https://www.selfstorming.com/og-images/frameworks/brand-onion.png Brand Onion - framework diagram A brand-definition tool: peels the brand into five layers, from the visible assets on the outside to the essence at the core. https://www.selfstorming.com/downloads/framework-templates/previews/brand-onion.png Brand Onion - printable A4 template Printable A4 worksheet template for the Brand Onion framework - free download on Selfstorming. https://www.selfstorming.com/tools/libraries/frameworks/brand-pyramid https://www.selfstorming.com/og-images/frameworks/brand-pyramid.png Brand Pyramid - framework diagram A brand-equity diagnostic: shows how far your brand has climbed from being known to being loved - and which level is hollow. https://www.selfstorming.com/downloads/framework-templates/previews/brand-pyramid.png Brand Pyramid - printable A4 template Printable A4 worksheet template for the Brand Pyramid framework - free download on Selfstorming. https://www.selfstorming.com/tools/libraries/frameworks/brand-archetypes https://www.selfstorming.com/og-images/frameworks/brand-archetypes.png Brand Archetypes - framework diagram A brand-personality tool: picks the character your brand plays (one of twelve) so voice, look and behaviour stay consistent everywhere. https://www.selfstorming.com/downloads/framework-templates/previews/brand-archetypes.png Brand Archetypes - printable A4 template Printable A4 worksheet template for the Brand Archetypes framework - free download on Selfstorming. https://www.selfstorming.com/tools/libraries/frameworks/positioning-statement https://www.selfstorming.com/og-images/frameworks/positioning-statement.png Positioning Statement - framework diagram A positioning tool: compresses who you serve, what you offer and why you win into the one sentence the rest of the strategy hangs on. https://www.selfstorming.com/downloads/framework-templates/previews/positioning-statement.png Positioning Statement - printable A4 template Printable A4 worksheet template for the Positioning Statement framework - free download on Selfstorming. https://www.selfstorming.com/tools/libraries/frameworks/brand-ladder https://www.selfstorming.com/og-images/frameworks/brand-ladder.png Brand Ladder - framework diagram A messaging tool: climbs from product attributes to functional and emotional benefits, so you sell why it matters, not just what it is. https://www.selfstorming.com/downloads/framework-templates/previews/brand-ladder.png Brand Ladder - printable A4 template Printable A4 worksheet template for the Brand Ladder framework - free download on Selfstorming. https://www.selfstorming.com/tools/libraries/frameworks/purpose-vision-mission https://www.selfstorming.com/og-images/frameworks/purpose-vision-mission.png Purpose, Vision & Mission - framework diagram A company-foundation tool: nails down why you exist, where you're going and what you do every day - in that order. https://www.selfstorming.com/downloads/framework-templates/previews/purpose-vision-mission.png Purpose, Vision & Mission - printable A4 template Printable A4 worksheet template for the Purpose, Vision & Mission framework - free download on Selfstorming. https://www.selfstorming.com/tools/libraries/frameworks/brand-key https://www.selfstorming.com/og-images/frameworks/brand-key.png Brand Key - framework diagram A brand-positioning model: Unilever's eight connected boxes that force the brand to one ownable discriminator. https://www.selfstorming.com/downloads/framework-templates/previews/brand-key.png Brand Key - printable A4 template Printable A4 worksheet template for the Brand Key framework - free download on Selfstorming. https://www.selfstorming.com/tools/libraries/frameworks/brand-prism https://www.selfstorming.com/og-images/frameworks/brand-prism.png Brand Identity Prism - framework diagram A brand-identity tool: Kapferer's six facets that define how the brand sees itself and how it pictures the person who buys it. https://www.selfstorming.com/downloads/framework-templates/previews/brand-prism.png Brand Identity Prism - printable A4 template Printable A4 worksheet template for the Brand Identity Prism framework - free download on Selfstorming. https://www.selfstorming.com/tools/libraries/frameworks/distinctive-brand-assets https://www.selfstorming.com/og-images/frameworks/distinctive-brand-assets.png Distinctive Brand Assets - framework diagram A brand-recognition audit: finds the colours, characters, sounds and shapes people recognise you by before they see the logo. https://www.selfstorming.com/downloads/framework-templates/previews/distinctive-brand-assets.png Distinctive Brand Assets - printable A4 template Printable A4 worksheet template for the Distinctive Brand Assets framework - free download on Selfstorming. https://www.selfstorming.com/tools/libraries/frameworks/golden-circle https://www.selfstorming.com/og-images/frameworks/golden-circle.png Golden Circle - framework diagram A purpose-articulation tool: define why you exist first, then how you do it, then what you sell - inside out. https://www.selfstorming.com/downloads/framework-templates/previews/golden-circle.png Golden Circle - printable A4 template Printable A4 worksheet template for the Golden Circle framework - free download on Selfstorming. https://www.selfstorming.com/tools/libraries/frameworks/aida https://www.selfstorming.com/og-images/frameworks/aida.png AIDA - framework diagram An ad-copy structure: walks a reader from attention to interest to desire to action, one job per stage. https://www.selfstorming.com/downloads/framework-templates/previews/aida.png AIDA - printable A4 template Printable A4 worksheet template for the AIDA framework - free download on Selfstorming. https://www.selfstorming.com/tools/libraries/frameworks/marketing-funnel https://www.selfstorming.com/og-images/frameworks/marketing-funnel.png Marketing Funnel - framework diagram A customer-acquisition map: the five stages from stranger to superfan, so you can see exactly where people drop off. https://www.selfstorming.com/downloads/framework-templates/previews/marketing-funnel.png Marketing Funnel - printable A4 template Printable A4 worksheet template for the Marketing Funnel framework - free download on Selfstorming. https://www.selfstorming.com/tools/libraries/frameworks/aarrr https://www.selfstorming.com/og-images/frameworks/aarrr.png AARRR - framework diagram A growth diagnostic: measures acquisition, activation, retention, referral and revenue to find the stage that leaks users. https://www.selfstorming.com/downloads/framework-templates/previews/aarrr.png AARRR - printable A4 template Printable A4 worksheet template for the AARRR framework - free download on Selfstorming. https://www.selfstorming.com/tools/libraries/frameworks/east https://www.selfstorming.com/og-images/frameworks/east.png EAST - framework diagram A behaviour-change checklist: makes the action you want people to take easy, attractive, social and timely. https://www.selfstorming.com/downloads/framework-templates/previews/east.png EAST - printable A4 template Printable A4 worksheet template for the EAST framework - free download on Selfstorming. https://www.selfstorming.com/tools/libraries/frameworks/fogg-behavior-model https://www.selfstorming.com/og-images/frameworks/fogg-behavior-model.png Fogg Behavior Model - framework diagram A behaviour diagnostic: explains why people act (or don't) as motivation x ability x a well-timed prompt. https://www.selfstorming.com/downloads/framework-templates/previews/fogg-behavior-model.png Fogg Behavior Model - printable A4 template Printable A4 worksheet template for the Fogg Behavior Model framework - free download on Selfstorming. https://www.selfstorming.com/tools/libraries/frameworks/hook-model https://www.selfstorming.com/og-images/frameworks/hook-model.png Hook Model - framework diagram A habit-design loop: trigger, action, variable reward, investment - how products get people coming back unprompted. https://www.selfstorming.com/downloads/framework-templates/previews/hook-model.png Hook Model - printable A4 template Printable A4 worksheet template for the Hook Model framework - free download on Selfstorming. https://www.selfstorming.com/tools/libraries/frameworks/playing-to-win https://www.selfstorming.com/og-images/frameworks/playing-to-win.png Playing to Win - framework diagram A strategy cascade: five linked choices - aspiration, where to play, how to win, capabilities, systems - that add up to an actual strategy. https://www.selfstorming.com/downloads/framework-templates/previews/playing-to-win.png Playing to Win - printable A4 template Printable A4 worksheet template for the Playing to Win framework - free download on Selfstorming. https://www.selfstorming.com/tools/libraries/frameworks/okrs https://www.selfstorming.com/og-images/frameworks/okrs.png OKRs - framework diagram A goal-setting system: one ambitious objective, a few measurable key results, zero grey area about whether you got there. https://www.selfstorming.com/downloads/framework-templates/previews/okrs.png OKRs - printable A4 template Printable A4 worksheet template for the OKRs framework - free download on Selfstorming. https://www.selfstorming.com/tools/libraries/frameworks/swot https://www.selfstorming.com/og-images/frameworks/swot.png SWOT Analysis - framework diagram A situation assessment: maps internal strengths and weaknesses against external opportunities and threats before a big decision. https://www.selfstorming.com/downloads/framework-templates/previews/swot.png SWOT Analysis - printable A4 template Printable A4 worksheet template for the SWOT Analysis framework - free download on Selfstorming. https://www.selfstorming.com/tools/libraries/frameworks/eisenhower-matrix https://www.selfstorming.com/og-images/frameworks/eisenhower-matrix.png Eisenhower Matrix - framework diagram A prioritisation tool: sorts every task by urgent vs important into do, schedule, delegate or delete. https://www.selfstorming.com/downloads/framework-templates/previews/eisenhower-matrix.png Eisenhower Matrix - printable A4 template Printable A4 worksheet template for the Eisenhower Matrix framework - free download on Selfstorming. https://www.selfstorming.com/tools/libraries/frameworks/porters-five-forces https://www.selfstorming.com/og-images/frameworks/porters-five-forces.png Porter's Five Forces - framework diagram An industry-attractiveness analysis: shows where the profit in your market leaks out and how defensible your position really is. https://www.selfstorming.com/downloads/framework-templates/previews/porters-five-forces.png Porter's Five Forces - printable A4 template Printable A4 worksheet template for the Porter's Five Forces framework - free download on Selfstorming. https://www.selfstorming.com/tools/libraries/frameworks/value-proposition-canvas https://www.selfstorming.com/og-images/frameworks/value-proposition-canvas.png Value Proposition Canvas - framework diagram A product-market fit tool: matches what you offer against the customer's jobs, pains and gains - and shows where they don't meet. https://www.selfstorming.com/downloads/framework-templates/previews/value-proposition-canvas.png Value Proposition Canvas - printable A4 template Printable A4 worksheet template for the Value Proposition Canvas framework - free download on Selfstorming. https://www.selfstorming.com/tools/libraries/frameworks/business-model-canvas https://www.selfstorming.com/og-images/frameworks/business-model-canvas.png Business Model Canvas - framework diagram A business-model map: the nine building blocks of how a company creates, delivers and captures value, on one page. https://www.selfstorming.com/downloads/framework-templates/previews/business-model-canvas.png Business Model Canvas - printable A4 template Printable A4 worksheet template for the Business Model Canvas framework - free download on Selfstorming. https://www.selfstorming.com/tools/libraries/frameworks/ansoff-matrix https://www.selfstorming.com/og-images/frameworks/ansoff-matrix.png Ansoff Matrix - framework diagram A growth-planning tool: lays out the four ways a company can grow - and how risky each one gets. https://www.selfstorming.com/downloads/framework-templates/previews/ansoff-matrix.png Ansoff Matrix - printable A4 template Printable A4 worksheet template for the Ansoff Matrix framework - free download on Selfstorming. https://www.selfstorming.com/tools/libraries/frameworks/bcg-matrix https://www.selfstorming.com/og-images/frameworks/bcg-matrix.png BCG Matrix - framework diagram A portfolio-prioritisation tool: sorts products by market growth and share so you know which to feed and which to kill. https://www.selfstorming.com/downloads/framework-templates/previews/bcg-matrix.png BCG Matrix - printable A4 template Printable A4 worksheet template for the BCG Matrix framework - free download on Selfstorming. https://www.selfstorming.com/tools/libraries/frameworks/blue-ocean-strategy https://www.selfstorming.com/og-images/frameworks/blue-ocean-strategy.png Blue Ocean Strategy - framework diagram A market-creation tool: finds uncontested space by changing what the category competes on instead of fighting for the old ground. https://www.selfstorming.com/downloads/framework-templates/previews/blue-ocean-strategy.png Blue Ocean Strategy - printable A4 template Printable A4 worksheet template for the Blue Ocean Strategy framework - free download on Selfstorming. https://www.selfstorming.com/tools/libraries/frameworks/jobs-to-be-done https://www.selfstorming.com/og-images/frameworks/jobs-to-be-done.png Jobs To Be Done - framework diagram A customer-switching analysis: maps the push, pull, anxiety and habit that decide whether people actually move to your product. https://www.selfstorming.com/downloads/framework-templates/previews/jobs-to-be-done.png Jobs To Be Done - printable A4 template Printable A4 worksheet template for the Jobs To Be Done framework - free download on Selfstorming. https://www.selfstorming.com/tools/libraries/frameworks/bullseye-customer https://www.selfstorming.com/og-images/frameworks/bullseye-customer.png Bullseye Customer - framework diagram A targeting tool: defines the sharpest core segment to win completely first, before widening to the adjacent rings. https://www.selfstorming.com/downloads/framework-templates/previews/bullseye-customer.png Bullseye Customer - printable A4 template Printable A4 worksheet template for the Bullseye Customer framework - free download on Selfstorming. https://www.selfstorming.com/tools/libraries/frameworks/empathy-map https://www.selfstorming.com/og-images/frameworks/empathy-map.png Empathy Map Canvas - framework diagram A customer-understanding canvas: what one person thinks and feels, hears, sees, says and does - plus their pains and gains - on a single page. https://www.selfstorming.com/downloads/framework-templates/previews/empathy-map.png Empathy Map Canvas - printable A4 template Printable A4 worksheet template for the Empathy Map Canvas framework - free download on Selfstorming. https://www.selfstorming.com/tools/libraries/frameworks/customer-persona https://www.selfstorming.com/og-images/frameworks/customer-persona.png Customer Persona - framework diagram An audience-definition tool: turns real research into one concrete person with goals, frustrations and habits you can design for. https://www.selfstorming.com/downloads/framework-templates/previews/customer-persona.png Customer Persona - printable A4 template Printable A4 worksheet template for the Customer Persona framework - free download on Selfstorming. https://www.selfstorming.com/tools/libraries/frameworks/customer-journey-map https://www.selfstorming.com/og-images/frameworks/customer-journey-map.png Customer Journey Map - framework diagram A customer-experience map: charts every stage and touchpoint from first contact to loyalty, with the emotional highs and lows. https://www.selfstorming.com/downloads/framework-templates/previews/customer-journey-map.png Customer Journey Map - printable A4 template Printable A4 worksheet template for the Customer Journey Map framework - free download on Selfstorming. https://www.selfstorming.com/tools/libraries/frameworks/insight-tension-statement https://www.selfstorming.com/og-images/frameworks/insight-tension-statement.png Insight & Tension Statement - framework diagram A creative-strategy tool: digs for a human truth with a built-in tension strong enough to build a campaign idea on. https://www.selfstorming.com/downloads/framework-templates/previews/insight-tension-statement.png Insight & Tension Statement - printable A4 template Printable A4 worksheet template for the Insight & Tension Statement framework - free download on Selfstorming. https://www.selfstorming.com/tools/libraries/frameworks/messy-middle https://www.selfstorming.com/og-images/frameworks/messy-middle.png The Messy Middle - framework diagram A decision-behaviour model: explains the exploration and evaluation loop people spin through between trigger and purchase. https://www.selfstorming.com/downloads/framework-templates/previews/messy-middle.png The Messy Middle - printable A4 template Printable A4 worksheet template for the The Messy Middle framework - free download on Selfstorming. https://www.selfstorming.com/tools/frameworks/Get-Who-To-By https://www.selfstorming.com/og-images/frameworks/Get-Who-To-By.png Get Who To By - framework diagram A one-line creative brief: get [audience] who [insight] to [response] by [message]. If it fits, the strategy is clear. https://www.selfstorming.com/downloads/framework-templates/previews/Get-Who-To-By.png Get Who To By - printable A4 template Printable A4 worksheet template for the Get Who To By framework - free download on Selfstorming. https://www.selfstorming.com/tools/frameworks/4C https://www.selfstorming.com/og-images/frameworks/4C.png 4C Strategy Model - framework diagram A strategy sweet-spot finder: where company, category, customer and culture overlap - that's where the idea lives. https://www.selfstorming.com/downloads/framework-templates/previews/4C.png 4C Strategy Model - printable A4 template Printable A4 worksheet template for the 4C Strategy Model framework - free download on Selfstorming. https://www.selfstorming.com/tools/frameworks/4-Points-Strategy https://www.selfstorming.com/og-images/frameworks/4-Points-Strategy.png 4 Points Strategy - framework diagram A strategy compression tool: problem, insight, advantage and one sharp strategy sentence, all on a single page. https://www.selfstorming.com/downloads/framework-templates/previews/4-Points-Strategy.png 4 Points Strategy - printable A4 template Printable A4 worksheet template for the 4 Points Strategy framework - free download on Selfstorming. https://www.selfstorming.com/tools/frameworks/5-WHYs https://www.selfstorming.com/og-images/frameworks/5-WHYs.png 5 Whys - framework diagram A root-cause tool: asks why five times until the real problem under the symptom shows itself. https://www.selfstorming.com/downloads/framework-templates/previews/5-WHYs.png 5 Whys - printable A4 template Printable A4 worksheet template for the 5 Whys framework - free download on Selfstorming. https://www.selfstorming.com/tools/frameworks/VennDiagram https://www.selfstorming.com/og-images/frameworks/VennDiagram.png Venn Diagram - framework diagram A message-finding tool: what's true for the brand, what's true for the audience - and the one message that lives in the overlap. https://www.selfstorming.com/downloads/framework-templates/previews/VennDiagram.png Venn Diagram - printable A4 template Printable A4 worksheet template for the Venn Diagram framework - free download on Selfstorming. https://www.selfstorming.com/tools/frameworks/Idea-Cascade https://www.selfstorming.com/og-images/frameworks/Idea-Cascade.png Idea Cascade - framework diagram A comms-planning tool: traces one bold idea down through messages into executions, so the whole plan ships on-idea. https://www.selfstorming.com/downloads/framework-templates/previews/Idea-Cascade.png Idea Cascade - printable A4 template Printable A4 worksheet template for the Idea Cascade framework - free download on Selfstorming. https://www.selfstorming.com/tools/frameworks/CEP-Category-Entry-Points https://www.selfstorming.com/og-images/frameworks/CEP-Category-Entry-Points.png Category Entry Points - framework diagram A mental-availability tool: maps the situations that make people think of your category, so you show up in more of them. https://www.selfstorming.com/downloads/framework-templates/previews/CEP-Category-Entry-Points.png Category Entry Points - printable A4 template Printable A4 worksheet template for the Category Entry Points framework - free download on Selfstorming. https://www.selfstorming.com/tools/frameworks/Pyramid-of-Truth https://www.selfstorming.com/og-images/frameworks/Pyramid-of-Truth.png Pyramid of Truth - framework diagram A core-idea generator: triangulates a brand truth, a human truth and a cultural truth into one idea that holds. https://www.selfstorming.com/downloads/framework-templates/previews/Pyramid-of-Truth.png Pyramid of Truth - printable A4 template Printable A4 worksheet template for the Pyramid of Truth framework - free download on Selfstorming. https://www.selfstorming.com/tools/frameworks/Message-Map https://www.selfstorming.com/og-images/frameworks/Message-Map.png Message Map - framework diagram A message-consistency tool: one brand truth, adapted for every audience without losing the plot. https://www.selfstorming.com/downloads/framework-templates/previews/Message-Map.png Message Map - printable A4 template Printable A4 worksheet template for the Message Map framework - free download on Selfstorming. https://www.selfstorming.com/tools/libraries/frameworks/hi5-framework https://www.selfstorming.com/og-images/frameworks/hi5-framework.png Hi5 Framework - framework diagram An ad-ideation engine: Awareness x Persona x Desire - a 5x5x5 cube that turns one product into 125 distinct angles for paid social. https://www.selfstorming.com/downloads/framework-templates/previews/hi5-framework.png Hi5 Framework - printable A4 template Printable A4 worksheet template for the Hi5 Framework framework - free download on Selfstorming. https://www.selfstorming.com/tools/libraries/frameworks/customer-awareness-stages https://www.selfstorming.com/og-images/frameworks/customer-awareness-stages.png Customer Awareness Stages - framework diagram A copy-targeting tool: matches your message to how aware the reader already is, from unaware to ready-to-buy. https://www.selfstorming.com/downloads/framework-templates/previews/customer-awareness-stages.png Customer Awareness Stages - printable A4 template Printable A4 worksheet template for the Customer Awareness Stages framework - free download on Selfstorming. https://www.selfstorming.com/tools/libraries/frameworks/hook-retain-reward https://www.selfstorming.com/og-images/frameworks/hook-retain-reward.png Hook-Retain-Reward - framework diagram A short-video structure: hook the scroll in 3 seconds, hold the middle, pay off the watch. https://www.selfstorming.com/downloads/framework-templates/previews/hook-retain-reward.png Hook-Retain-Reward - printable A4 template Printable A4 worksheet template for the Hook-Retain-Reward framework - free download on Selfstorming. https://www.selfstorming.com/tools/libraries/frameworks/3-3-3-creative-testing https://www.selfstorming.com/og-images/frameworks/3-3-3-creative-testing.png The 3-3-3 Creative Testing Framework - framework diagram A creative-testing system: 3 concepts x 3 variations x 3 hooks, so you learn what works instead of guessing. https://www.selfstorming.com/downloads/framework-templates/previews/3-3-3-creative-testing.png The 3-3-3 Creative Testing Framework - printable A4 template Printable A4 worksheet template for the The 3-3-3 Creative Testing Framework framework - free download on Selfstorming. https://www.selfstorming.com/tools/libraries/frameworks/value-equation https://www.selfstorming.com/og-images/frameworks/value-equation.png The Value Equation - framework diagram An offer-strength check: value = dream outcome x likelihood, divided by time delay x effort. Grow the top, shrink the bottom. https://www.selfstorming.com/downloads/framework-templates/previews/value-equation.png The Value Equation - printable A4 template Printable A4 worksheet template for the The Value Equation framework - free download on Selfstorming. https://www.selfstorming.com/tools/libraries/frameworks/market-sophistication https://www.selfstorming.com/og-images/frameworks/market-sophistication.png Market Sophistication - framework diagram A message-calibration tool: matches your claim to how many promises your market has already heard - and stopped believing. https://www.selfstorming.com/downloads/framework-templates/previews/market-sophistication.png Market Sophistication - printable A4 template Printable A4 worksheet template for the Market Sophistication framework - free download on Selfstorming. https://www.selfstorming.com/tools/libraries/frameworks/hook-story-offer https://www.selfstorming.com/og-images/frameworks/hook-story-offer.png Hook-Story-Offer - framework diagram A direct-response structure: grab attention, earn belief with a story, close with the offer. https://www.selfstorming.com/downloads/framework-templates/previews/hook-story-offer.png Hook-Story-Offer - printable A4 template Printable A4 worksheet template for the Hook-Story-Offer framework - free download on Selfstorming. https://www.selfstorming.com/tools/libraries/frameworks/stepps https://www.selfstorming.com/og-images/frameworks/stepps.png STEPPS - framework diagram A virality checklist: the six reasons people share things - social currency, triggers, emotion, public, practical value, stories. https://www.selfstorming.com/downloads/framework-templates/previews/stepps.png STEPPS - printable A4 template Printable A4 worksheet template for the STEPPS framework - free download on Selfstorming. https://www.selfstorming.com/tools/libraries/frameworks/pastor https://www.selfstorming.com/og-images/frameworks/pastor.png PASTOR - framework diagram A long-form copy structure: problem, amplify, story, transformation, offer, response - in that order, for a reason. https://www.selfstorming.com/downloads/framework-templates/previews/pastor.png PASTOR - printable A4 template Printable A4 worksheet template for the PASTOR framework - free download on Selfstorming. https://www.selfstorming.com/tools/libraries/frameworks/value-ladder https://www.selfstorming.com/og-images/frameworks/value-ladder.png Value Ladder - framework diagram An offer-architecture tool: a staircase of offers from a cheap first yes to the premium back-end, ascending customers step by step. https://www.selfstorming.com/downloads/framework-templates/previews/value-ladder.png Value Ladder - printable A4 template Printable A4 worksheet template for the Value Ladder framework - free download on Selfstorming.