Creative Advertising Deconstructed
Explore 1882 famous creative advertising campaigns, each deconstructed by creative strategy, strategic framework, creative technique, craft breakdown and campaign results. Each campaign's creative idea is described in one clear sentence, with a full strategy breakdown to inspire your next creative strategy session.
Found 2 campaigns
Lloyds Bank: Epic Journey
Lloyds Bank uses the cinematic journey of a mare and foal to dramatize inter - generational support, positioning the bank as a steadfast companion that helps families navigate life's challenges through its iconic, enduring symbol of the black horse.
Lloyds Bank: The Running of the Horses
Lloyds Bank revitalized its 'By Your Side' promise by dramatizing its iconic black horse as a massive, cinematic herd, symbolizing collective strength and enduring support for the British public during times of significant social and economic change.