Creative Advertising Deconstructed
Explore 1654 famous creative advertising campaigns, each deconstructed by creative strategy, strategic framework, creative technique, craft breakdown and campaign results. Each campaign's creative idea is described in one clear sentence, with a full strategy breakdown to inspire your next creative strategy session.
Found 3 campaigns
Ubisoft: My Life As A NPC
To launch Assassin's Creed Odyssey, Ubisoft gave a voice to the game's mistreated NPCs by letting them take over social media. By adopting influencer tropes to complain about players, the campaign turned background characters into relatable, hilarious brand ambassadors.
Ubisoft: A World With No Heroes
Ubisoft created a live documentary of a virtual world using 50 surveillance cameras to show the brutal reality of Bolivia under cartel rule, proving that the game's ecosystem exists autonomously and desperately needs the player to intervene as a hero.
Ubisoft: Amazing Street Hack
Ubisoft secretly installed a "hacking" app on unsuspecting customers' phones, orchestrating a series of escalating street pranks and a fake police confrontation, dramatically revealing the immersive power of the Watch Dogs game by letting people experience its core mechanic firsthand.