From brief to great ideas, in minutes.
Not your generic GPT - Turn a brief into pitchable concepts and verified insights, drawn from 1,231 iconic campaigns and 100 proven creative techniques.
Free preview · No credit card
Users usually get to their favourite ideas exported in a PowerPoint deck in under 10 minutes.
Generic AI vs Selfstorming.
Generic AI tools
- Trained on 'the internet'. Repeats the same average ideas.
- Makes up frameworks that sound clever.
- Pulls 'facts' from training data old enough to vote.
- One model, one tone. No taste.
Selfstorming
- Grounded in 1,231 iconic campaigns broken down by strategy + craft + clear idea.
- 100 proven creative techniques used for decades in the best ads.
- Insights proven with live research in one click.
- Access to the world's largest marketing library of ads, techniques, frameworks and marketing laws in one place.
Brief in. Ideas, hooks, names out.
Ideas from your brief
Drop a brief. Get endless idea cards with insight + clear idea + which technique. Pulls from 100 creative methods and 1,231 real campaigns.
Scroll-stoppers on demand
Get hooks built from 360 proven methods used by posts from TikTok, IG, LinkedIn or any platform that actually got reach.
Brand & product names
Brand, product, campaign, character. Name shortlists generated from 66 naming techniques.
1,231 iconic campaigns to inspire you and our AI tools.
Decoded to the clear idea, 4Cs strategy framework, behind-the-scenes info and techniques used.
Fully searchable, with premade playlists.
Adoptable
Pedigree leveraged its advertising power and AI to transform every ad into a direct, dynamic adoption platform.
“AI transformed shelter dogs into ad stars, driving real-time adoptions globally.”
Whopper Detour
Weaponize the competitor's physical footprint to transform a digital app download into a subversive, high-value conquest mission.
“Burger King offered one-cent Whoppers on its app, but only when inside McDonald's.”
The Epic Split
Demonstrate technical precision through a high-stakes feat of human skill to transform B2B engineering into a cultural spectacle.
“Van Damme doing a split between two reversing trucks to prove Volvo's steering precision.”
The Process
Parody pretentious craft tropes to position the brand as the self-aware, approachable alternative to stuffy premium spirits.
“An absurd satirical production video that roasts the category while selling the brand.”
The Swedish Number
Empower direct, unmediated human connection to foster authentic understanding and challenge preconceived notions.
“A national phone number that connects callers directly to a random Swedish citizen.”
You're Not You When You're Hungry
Link a functional product benefit to a universal emotional state to own the specific moment of hunger.
“Hungry people are played by incongruous celebrities to dramatize how hunger changes you.”
What creative marketers say.
“The best AI sidekick for a marketer. Brutally good and useful.”
Founder & CEO
SaaS
“We used ideas from Ideation Session in a real campaign right after the first try.”
CMO
DACH & CEE Market
“My daily driver.”
Senior Copywriter
Creative Agency CEE
Used by creatives at agencies and in-house teams in DACH, CEE, UK, IT, US.
The Largest Creative Marketing Library
From ideas and strategy to storytelling - access marketing laws, frameworks and proven techniques curated by ad agency veterans.
Marketing Laws
61 evidence-based principles on how marketing actually works. From Sharp to Shotton, from Binet to Behavioral Science.
Creative Strategy Techniques
50 proven creative strategy techniques to craft campaigns that connect, persuade and drive results.
100 Ways To Create Great Ideas
Comprehensive guide to idea and campaign patterns.
48 Ways To Tell Brand Stories
Swipe-ready video scripts, B2B hooks, email templates and brand strategy breakdowns.
9 Frameworks To Shape Thinking
Proven marketing and brand strategy frameworks.
66 Ways to Find a Great Name
Comprehensive guide to 60+ naming techniques for creating memorable brand names.
360 Methods To Get Attention
Comprehensive library of social media hooks for creating engaging content.
Reports That Mirror Demand
See who's winning Google before they win the market.
Introductory Pricing.
Two months live. Zero ads. 10k ARR. The product sells itself when the right person sees it.
Free
Try it on your real brief.
forever
- One Ideation or Strategy session
- Browse 1,231 campaigns
Pro
Unlimited everything.
or €191.04/year (save 20%)
- Unlimited generations across all 7 tools
- PowerPoint export
- 100 Creative techniques + 50 Strategy techniques
- 360 hook methods + 66 naming techniques
- Full access and search across all knowledge libraries
- Save sessions and templates
The four questions you're already asking.
Brief on your desk.
Tool in your tab. Go.
Free preview. No credit card. First batch of 6 ideas in seconds.