Eye Of The Pyramid Framework

This one's all about finding clarity in the chaos. The Eye of the Pyramid helps you build a strategy by lining up three simple truths—what's real about your product, what your audience actually cares about, and what's going on in your category. When those three things click together, boom—that's your core idea. Bold, but grounded. Ambitious, but real. Right there at the center of it all. Commonly used in brand strategy and planning; structure varies but the idea of 'triangulating truth' is widely practiced in agencies and consultancies.

Example Application

Campaign Result

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Ideal For

Brand idea development, strategic campaign direction, senior stakeholder alignment

Ensures strategic thinking is based on real insights, not assumptions

Aligns product truth, consumer need, and market context

Less Ideal For

Tactical messaging, one-off creative executions, rapid performance-only work

Needs strong and well-researched truths

Can become overcomplicated if truths aren't distinct or meaningful

Key Implementation Steps

Gather foundational truths — product fact, audience insight, market reality

Map them to the three corners of the pyramid

Find the idea or direction that logically sits at the center

Use that to define your strategic platform or campaign direction

Template: Triangle diagram with Truth 1, Truth 2, Truth 3 on corners → Strategy in the center