Create ideas using: Entertain and be funny!
What is Entertain and be funny! and how does it work?
It is a creative technique built on humor and light entertainment. By using wit, contrast, and comedic timing, the brand message becomes more approachable and shareable. The joke is never the goal—clarity of message is. Humor is the vehicle that helps the idea spread.
When should I use this technique?
Use it when you need attention fast, want to create emotional likability, or when the category is heavy and needs a disarming entry point. It works great for social, short-form video, and experiential formats where surprise and timing shine.
Example: How it could look
A brand teasing a new feature through a series of short skits that exaggerate common user frustrations—then flips the punchline with a simple, funny reveal of the solution. Fast cuts, clear setup–payoff, one message.
Or like this:
Why is Entertain and be funny! a great technique?
Humor is a social glue. When people smile, they remember—and they share.
Breaks through clutter with emotion and timing
Builds instant likability and lowers resistance
Turns a single message into a memorable moment
Boosts shareability and word-of-mouth
Entertaining doesn't mean shallow. Great humor clarifies the brand's point and makes it stick.
! When not to use the Entertain and be funny! Technique
Avoid when the topic is sensitive, tragic, or requires authority and trust over playfulness. Do not let the joke overshadow the message; never punch down. If the audience is under pressure or angry, start with empathy first.