Marketing & Strategy Guides
Comprehensive guides to help you master brand strategy, creative thinking, and marketing frameworks. Each guide links to detailed technique pages with examples and step-by-step instructions.
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Strategy Guides
Frameworks won't do strategy for you. What frameworks will do is force your thinking into shape. They expose what you're ignoring, show you the trade-offs you're avoiding, and make your options visible before you commit to the wrong one.
Social Media Guides
Master the art of creating viral social media hooks with 100+ proven techniques. Learn how to write hooks that stop the scroll and drive engagement.
Brand Naming Guides
Learn how to name brands with proven techniques. From descriptive to evocative naming, discover methods used by successful brands worldwide.
Creative Guides
Learn how to generate creative campaign ideas with 100+ proven techniques. Master systematic ideation using methods from award-winning campaigns.
Strategy Guides
View all →Get Who To By vs 4C – Which Framework Fits Your Brief Best
Compare Get Who To By and 4C marketing frameworks. Learn when to use each, their pros and cons, and how to decide which fits your strategy. Includes decision framework and examples.
Get Who To By vs 4 Points Strategy: The Framework Showdown
Compare Get Who To By and 4 Points Strategy frameworks. Learn when to use each, their pros and cons, and how to decide which fits your strategy. Includes decision framework and examples.
Get Who To By vs 5 WHYs: The Framework Showdown
Compare Get Who To By and 5 WHYs frameworks. Learn when to use each, their pros and cons, and how to decide which fits your strategy. Includes decision framework and examples.
Get Who To By vs Crossover: Decide in 5 Minutes
Compare Get Who To By and Crossover frameworks. Learn when to use each, their pros and cons, and how to decide which fits your strategy. Includes decision framework and examples.
Get Who To By vs WOW / HOW / NOW: Decide in 5 Minutes
Compare Get Who To By and WOW / HOW / NOW frameworks. Learn when to use each, their pros and cons, and how to decide which fits your strategy. Includes decision framework and examples.
Get Who To By vs CEP (Category Entry Points): Which Framework Fits Your Brief
Compare Get Who To By and CEP (Category Entry Points) frameworks. Learn when to use each, their pros and cons, and how to decide which fits your strategy. Includes decision framework and examples.
Social Media Guides
View all →Truth Bomb vs Bold Claim Hooks: Complete Comparison
Compare truth bomb hooks and bold claim hooks. Learn when to use each, their pros and cons, and how to decide which fits your content. Includes decision framework and examples.
LinkedIn Post Hooks Guide: How to Write Hooks That Get Engagement
Learn how to write LinkedIn post hooks with proven techniques. Discover hook methods that build authority, drive professional engagement, and work for B2B audiences. Includes examples and best practices.
Instagram Post Hooks Guide: How to Write Hooks That Stop the Scroll
Learn how to write Instagram post hooks with proven techniques. Discover hook methods that stop the scroll, drive engagement, and work for visual-first audiences. Includes examples and best practices.
TikTok Video Hooks Guide: How to Write Hooks That Get Views
Learn how to write TikTok video hooks with proven techniques. Discover hook methods that grab attention in the first 3 seconds, drive views, and work for short-form video. Includes examples and best practices.
Twitter/X Post Hooks Guide: How to Write Hooks That Get Retweets
Learn how to write Twitter/X post hooks with proven techniques. Discover hook methods that stand out in a fast-moving feed, drive retweets, and work for concise content. Includes examples and best practices.
Email Subject Line Hooks Guide: How to Write Hooks That Get Opens
Learn how to write email subject line hooks with proven techniques. Discover hook methods that get opens, avoid spam filters, and work for email marketing. Includes examples and best practices.
Brand Naming Guides
View all →E-commerce Brand Naming Guide: How to Name Your Online Store
Learn how to name your e-commerce brand with proven techniques. Discover naming methods that build trust, improve memorability, and work across international markets. Includes domain availability tips and trademark considerations.
Agency Naming Guide: How to Name Your Creative Agency
Learn how to name your creative agency with proven techniques. Discover naming methods that show personality, differentiate from competitors, and scale across services. Includes domain availability tips and trademark considerations.
Personal Brand Naming Guide: How to Name Your Personal Brand
Learn how to name your personal brand with proven techniques. Discover naming methods that build authenticity, create personal connections, and work for consultants, coaches, and creators. Includes domain availability tips and trademark considerations.
Food & Beverage Brand Naming Guide: How to Name Your Food Brand
Learn how to name your food or beverage brand with proven techniques. Discover naming methods that create sensory appeal, build emotional connections, and work on shelves. Includes domain availability tips and trademark considerations.
Tech Hardware Brand Naming Guide: How to Name Your Hardware Brand
Learn how to name your tech hardware brand with proven techniques. Discover naming methods that position premium products, work across global markets, and build trust. Includes domain availability tips and trademark considerations.
Startup Naming Guide
Learn how to name your startup with proven techniques. Discover startup-friendly naming methods, domain availability tips, and scalability considerations for early-stage companies.