Marketing & Strategy Guides
Comprehensive guides to help you master brand strategy, creative thinking, and marketing frameworks. Each guide links to detailed technique pages with examples and step-by-step instructions.
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Brand Naming Guides
Learn how to name brands with proven techniques. From descriptive to evocative naming, discover methods used by successful brands worldwide.
Social Media Guides
Master the art of creating viral social media hooks with 100+ proven techniques. Learn how to write hooks that stop the scroll and drive engagement.
Creative Guides
Learn how to generate creative campaign ideas with 100+ proven techniques. Master systematic ideation using methods from award-winning campaigns.
Strategy Guides
Master marketing and strategy frameworks with 9 proven frameworks. Learn how to use Get-Who-To-By, 4C, 4 Points Strategy, and more to build effective campaigns.
Brand Naming Guides
View all →Startup Naming Guide
Learn how to name your startup with proven techniques. Discover startup-friendly naming methods, domain availability tips, and scalability considerations for early-stage companies.
SaaS Product Naming Guide
Master SaaS product naming with proven techniques. Learn how to stand out in crowded categories, secure domain availability, and create memorable names for your software product.
Descriptive vs Evocative Naming
Compare descriptive and evocative naming approaches. Learn when to use each, their pros and cons, and how to decide which fits your brand. Includes decision framework and examples.
Portmanteau vs Compound Naming
Compare portmanteau and compound naming approaches. Learn when to use each, their pros and cons, and how to decide which fits your brand. Includes decision framework and examples.
Social Media Guides
View all →Truth Bomb vs Bold Claim Hooks: Complete Comparison
Compare truth bomb hooks and bold claim hooks. Learn when to use each, their pros and cons, and how to decide which fits your content. Includes decision framework and examples.
Question Hooks vs Curiosity Gap Hooks
Compare question hooks and curiosity gap hooks. Learn when to use each, their pros and cons, and how to decide which fits your content. Includes decision framework and examples.