Promises hidden knowledge with specific quantity for structure.

3 Secrets of [Topic]…

Focuses on the positive outcomes your audience will experience.

3 simple changes that doubled my...

Combines surprise, facts, and specific number for maximum engagement.

3 Unbelievable Facts About...

Absurd Scenario

[Achieve specific result] without

Highlights obscure technique to provide unique value.

A Little-Known Trick for

Poses thought-provoking questions that resonate with your audience's challenges.

Are you making these

Are you overlooking this  factor

Taps into how people see themselves or aspire to be seen.

Are you yourself?

Award/Recognition

Putting shimmer, bronzer, or cream on your arm while speaking. Watching product textures is oddly satisfying and makes you feel relatable, like you're sharing a real moment.

Beauty Ritual Hook

Before & After

Classic transformation format that shows dramatic contrast.

Before and After…

Highlights transformation stories and dramatic improvements.

Before and after: How this simple change transform

Before vs After

Creates urgency and positions content as essential pre-action information.

Before You [Action], Watch This

Behind-the-Scenes

Make a strong, attention-grabbing assertion

Bold Claim

Breakdown Hook

Breakthrough Moment

Build-Up Hook

Calling all

Call Out Target

Invites audience participation through guessing game format.

Can You Guess What Happens Next?

Caption This

Leverages testimonials, case studies, and results to build trust.

Case study: How

Case Study Opening

Doing a celebrity's routine or technique with their video above yours. Leverages celebrity attention, people stop because they recognize the face, then stay to watch your version.

360 best social media hooks