Social media hook:
Before You [Action], Watch This

Creates urgency and positions content as essential pre-action information.

Problem-Solution Hooks

Why does "before you" work?

"Before you [action], watch this" works because it creates urgency. People think: "I was about to do that. Should I watch this first? Probably." It's FOMO wrapped in timing.

Plus, "before you" implies you're saving them from a mistake. They're about to do something wrong, and you're stopping them. People love being saved from mistakes.

What makes "before you" so urgent?

It works because it hits three triggers: timing, urgency, and protection. The "before you" creates timing. The action creates urgency. The "watch this" promises protection. People see "Before you start your morning routine, watch this" and think: "I was about to do that. What am I missing?" They click because they don't want to make a mistake. It's fear-based, but it works. Plus, "before you" creates FOMO. If you don't watch it, you'll do it wrong. If you do watch it, you'll do it right. It's urgency wrapped in protection.

Real-World Examples

Before you post your next piece of content, watch this

The mistake you're about to make and how to avoid it

Before you start your content strategy, watch this

The error that ruins everything and how to prevent it

Before you launch your next campaign, watch this

The thing you're missing that will kill your results

Before you write your next hook, watch this

The mistake that makes people scroll past and how to fix it

Before you grow your audience, watch this

The error that prevents growth and how to avoid it

Before you build your brand, watch this

The mistake that makes you invisible and how to prevent it

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About Problem-Solution Hooks

Problem-Solution Hooks work because people have problems. When you position content as essential pre-action information, they click. Not because they're smart—because they're human and want to avoid mistakes. These hooks don't need to be clever. They just need to create urgency. The "before you" hook does exactly that—it makes content feel essential.