Name it like
    you feel it

    Get endless naming inspiration powered by 66 proven techniques, tailored to your category and brief - and every name checked on the spot: domains, who already uses it, and what the word really means.

    • 66 proven techniques
    • Logo vibes, every name styled
    • Every name checked - domains, use & meaning
    • One-click PNG export
    • Endless "next 10 ideas"
    • Re-prompt, never start over

    What you get

    The most comprehensive naming workbench.

    Lumen
    LUMEN
    lumen.

    Logo vibes, so you see the direction.

    Flip Logo Vibe on and every name renders as a styled wordmark, not flat text. You feel the brand instantly, reshuffle the look if it's not right, and export any one to PNG to drop in a deck. The styles are promptable too.

    lumen.comtaken
    lumen.app✓ free
    lumen.dev✓ free
    lumen.xyz✓ free

    Is the domain even free? You'll know in a blink.

    Every name gets a live domain check across a dozen TLDs - .com, .app, .dev, .tech, .store and more. Green means grab it. No more falling for a name that's been parked since 2009.

    Lumen
    No brand using it in your space
    "Light" in Latin - clean meaning
    Clear in your market

    Is the name already taken? Check before you fall.

    Beyond domains: a grounded web scan for the brands already using the name in your space, what the word means and the baggage it carries - including in a language you don't speak - and whether any of it matters where you're launching. A sharp first read, not a trademark lawyer.

    Why it doesn't sound like AI

    Named the way the icons were.

    Most generators bolt two syllables together and pray. This one runs your brief through the 66 techniques that built the world's biggest brands - and tells you which one it pulled on each name. You see the method, not just the word.

    Portmanteau

    Instagram, Microsoft, Pinterest

    Abstract

    Google, Häagen-Dazs, Kodak

    Animal-Based

    Puma, Jaguar, Twitter

    Cultural Reference

    Nike, Amazon, Tesla

    Acronymic Hybrids

    IKEA, IBM, BMW

    Deliberate Misspell

    Lyft, Flickr, Tumblr

    Compound

    Facebook, YouTube, Netflix

    Archetypal

    Oracle, Monocle, Patagonia

    How it works

    Naming, minus the blank page.

    1

    Say what you're naming.

    A category and a line of brief. App, drink, agency, festival, whatever you're launching. No 40-field form.

    2

    It names like the greats.

    Not a random word salad. The same 66 techniques behind Google, Nike, Tesla and Netflix get fed in as smart context, and every name comes tagged with the one it used.

    3

    Keep going until it clicks.

    Hit "next 10 ideas", or re-prompt in plain language ("more playful", "drop the UGC", "shorter"). The session remembers everything. You just keep steering.

    Questions

    Frequently asked.

    Still calling it
    "Project Untitled"?

    Drop what you're naming and watch 100+ ideas roll in - each one built on a proven technique, styled as a logo, domain-checked on the spot.