Cannes Lions 2026 Winners
The idea explained, the craft broken down, the strategy reverse-engineered for every winner in Cannes. Watch the work, get inspired, create great stuff.
207 campaigns
Too Good: Paid Sick Leave For Cows
Too Good reclassified dairy cows as economic workers to provide farmers with paid sick leave during antibiotic withdrawal periods, removing the financial pressure to sell contaminated milk and ensuring a safer, more sustainable dairy supply chain for everyone.
Wisła Kraków: Lucky Fan Index
Wisła Kraków transformed mandatory stadium attendance data into a personalized 'Lucky Fan Index' using AI, turning superstitious fan beliefs into a measurable, gamified experience that rewarded supporters for their perceived contribution to the team's match-day success.
Club Deportivo Municipal: The Thousand Sponsors of Muni
To save a relegated football club, the team turned its jersey into a grid of 1,000 micro-spaces for local fan-owned businesses. This collective sponsorship model provided essential funding while turning small shops into official, verified partners of the club.
Uva App: Uva Uva Bombón
Uva App turned a Bad Bunny lyric into a real-time commerce trigger. By promising $1 deals if the artist sang their name during the Super Bowl, they transformed a passive cultural moment into an interactive, high-stakes shopping experience.
Uber Eats: Build Your Own Super Bowl Commercial
Uber Eats turned its Super Bowl commercial into an interactive in-app experience, allowing fans to assemble custom ads from thousands of celebrity-led scenes, effectively transforming passive viewers into active participants and driving record-breaking sales through personalized entertainment.
Google: Project Genie
Google launched an interactive world-building prototype that allows users to generate and walk through photorealistic environments from text, shifting the creative paradigm from passive media consumption to active, real-time world creation.
Comando con Venezuela: 600K Network
To bypass a regime's election censorship, Comando con Venezuela turned 600,000 citizens into a decentralized verification network, using official ballot QR codes to capture and publish real-time results, proving the opposition's victory despite state-controlled electoral authorities.
BCP: SOS POS
BCP transformed thousands of existing retail POS terminals into emergency banking access points, allowing victims of phone theft to instantly block their accounts without needing a smartphone, app, or internet connection, effectively turning transactional infrastructure into a public safety network.
Moncler: Warmer Together
Moncler redefined warmth by moving beyond physical insulation to emotional connection. By pairing iconic friends Al Pacino and Robert De Niro, the campaign transformed the brand into a symbol of human intimacy, proving that togetherness is the ultimate luxury.
Caritas: Vehicle of Hope
Caritas transformed Pope Francis's former popemobile into a mobile pediatric clinic for Gaza, using a globally recognized religious symbol to bypass political deadlock and force international attention onto the urgent humanitarian healthcare crisis facing children in the region.
Suncorp: Haven
Suncorp transformed its proprietary natural peril data into a personalized digital platform where homeowners hear their own house describe its specific weather vulnerabilities, turning abstract climate risk into an actionable, empathetic, and cinematic home maintenance plan.
KitKat: Stolen KitKat Tracker / KitKat Heist
KitKat transformed a massive supply chain theft into a global interactive manhunt by launching a digital tracker that invited consumers to check their batch codes, turning a potential PR crisis into a viral, gamified search for 'contraband' chocolate.
Coinbase: Your Way Out
Coinbase used a visceral video game metaphor, depicting traditional finance as a glitchy, restricted simulation to show how crypto offers a "way out" into a high - definition world of individual control and financial liberation.
Columbia Sportswear: Expedition Impossible
Columbia challenged flat-earthers to prove their theory by finding the Earth's edge, promising the entire company as a prize to humorously demonstrate that their gear is 'Engineered for Whatever' - even the most absurd and impossible expeditions.
Claude: A Time and a Place
Anthropic launched a satirical Super Bowl campaign depicting users asking AI for help in vulnerable moments, only for the AI to abruptly pivot into jarring, sponsored product pitches, highlighting Claude's commitment to remaining completely ad-free.
Rosalía: Berghain
Rosalía transformed the isolation of fame into a surreal, orchestral domesticity, using the visual metaphor of an inescapable, ever-present choir to externalize the internal chaos of her creative psyche, resonating with fans through raw, dreamlike vulnerability.
Clash Royale: Copycats Welcome
Clash Royale turned the annoyance of mobile game clones into a player acquisition engine by inviting users of knock-off games to 'trade in' their progress for rewards, effectively weaponizing the competition's own user base against them.
adidas: Original Forever
adidas solidified its cultural relevance by becoming the official apparel partner for the Oasis reunion tour. By integrating the brand into the band's historic return, adidas transformed merchandise into a symbol of shared musical and fashion legacy.
Apple: Apple TV Rebrand
Apple unified its fragmented streaming identity by replacing the 'Plus' suffix with a bold, cinematic visual language. By using real glass and light to create physical mnemonics, the brand transformed its logo into a badge of premium storytelling intent.
adidas: Supernova Adaptive
Adidas collaborated with athletes with Down syndrome to engineer the first performance running shoe tailored to their unique foot anatomy, proving that true inclusivity requires functional product innovation rather than just marketing representation.
Heineken: The Pub That Refused to Die
Heineken empowered a small Irish village to save their last remaining pub by documenting their grassroots co-ownership model. By providing professional training and resources, the brand transformed a local survival story into a scalable blueprint for preserving rural community hubs.
De'Longhi: Tiny Coffee Shops
De'Longhi transformed its bean-to-cup machines into miniature, hyper-realistic architectural replicas of iconic global coffee shops. This creative execution proved that the authentic café experience is not defined by a physical location, but by the quality of coffee at home.
Novartis: Relax Your Tight End
Novartis used a humorous double entendre featuring NFL tight ends to destigmatize prostate cancer screenings, transforming the anxiety of a medical procedure into a relatable conversation about health by leveraging the physical relaxation of elite athletes.
Heinz: Look Familiar?
Heinz transformed the New York Times and global OOH into a visual manifesto by highlighting that the shape of a standard fry box perfectly mirrors the iconic Heinz keystone, proving the brand is so iconic it needs no logo to be recognized.
SKF: The Faroe Islands Space Program
SKF reframed ocean tidal energy as a terrestrial space program, using the global fascination with lunar exploration to highlight their underwater turbine technology as a sustainable, Earth-bound alternative to extraterrestrial resource extraction.
Wikifarmer: The Wedding Rice
Wikifarmer transformed non-edible, low-quality rice grains into a dedicated product for the Greek wedding tradition. By repurposing agricultural waste into a ceremonial necessity, the brand reduced food waste while creating a new, sustainable revenue stream for local farmers.
The Ordinary: The Periodic Fable
The Ordinary exposed the beauty industry's pseudo-scientific marketing jargon by creating a satirical periodic table of 49 fake elements, forcing consumers to distinguish between empty marketing stories and actual scientific truth to drive radical industry transparency.
Heineken: Could have been a Heineken
Heineken turned the modern annoyance of excessively long voice notes into a currency for free beer, proving that if you have time to listen to a 'mini-podcast' from a friend, you definitely have time to share a drink in person.
Mercado Livre: Field Barcode
Mercado Livre transformed the Pacaembu Stadium pitch into a functional 104-meter barcode. By enabling fans to scan the field during live broadcasts to unlock discounts, they turned passive sports viewership into an active, high-conversion shopping experience.
IDomed: Nigrum Corpus
IDomed created Nigrum Corpus, a revolutionary medical textbook that reframes institutional racism as a clinical condition. By blending anatomical precision with celebratory art, it forces future doctors to confront their biases and learn from the historically ignored Black body.