Cannes Lions 2026 Winners
Titanium is the Cannes category with no rulebook - the Lion reserved for work that refused to stay in its lane. Not best film, not best use of anything. Just one question: did this break the model everyone else was quietly copying? Here is the 2026 work doing exactly that - the ideas that make the rest of the industry shift in their seats and rethink the brief. Watch them below.
16 campaigns
The Philipstown Wirecar Grand Prix
To save a remote town from decline, the foundation digitally mapped local wirecar races, transforming children's scrap-metal creations into a high-octane virtual Grand Prix. This globalized their local passion, securing funding and opportunities for the community through technology and storytelling.
Comando con Venezuela: 600K Network
To bypass a regime's election censorship, Comando con Venezuela turned 600,000 citizens into a decentralized verification network, using official ballot QR codes to capture and publish real-time results, proving the opposition's victory despite state-controlled electoral authorities.
Oreo: The OREO Cows
Oreo revitalized the Mexican milk-dunking ritual by identifying Belted Galloway cows as natural brand ambassadors, using their unique black-and-white markings to create a playful, authentic connection between the cookie and its essential pairing.
Xbox: Missing Managers
Xbox and Sky Sports transformed the virtual tactical skills of female gamers into real-world coaching careers, using Football Manager 26 to bridge the gender gap in professional football management by providing a tangible pathway for underrepresented talent.
BCP: SOS POS
BCP transformed thousands of existing retail POS terminals into emergency banking access points, allowing victims of phone theft to instantly block their accounts without needing a smartphone, app, or internet connection, effectively turning transactional infrastructure into a public safety network.
Heineken: Tocayos Inc.
Heineken launched Tocayos Inc. to unite independent Spanish bars sharing the same name, providing them with collective franchise-like resources and marketing support to help them compete against large chains while preserving their unique local identity.
IKEA: IKEA Preowned
IKEA launched a peer-to-peer marketplace for second-hand furniture by highlighting the durability of its products, proving that IKEA furniture is built to last through multiple owners and life stages, effectively normalizing the circular economy for home goods.
ASICS: The Undropped Kit
ASICS co-created a modular PE kit with teenage girls to solve physical discomfort and period anxiety, using the prototype to lobby the UK government for national policy changes that ensure inclusive school uniform standards for all students.
Tecate: Welcome Back, Paisano
Tecate reframed the repatriation of Mexican workers from a social crisis into an economic opportunity by creating an employability platform that integrates returnees into its retail ecosystem, proving that the brand values its people as its greatest asset.
Skoda: DuoBell
Skoda engineered a bike bell that emits a specific 750 Hz frequency to penetrate noise-cancelling headphones. By identifying a scientific 'safety gap' in ANC algorithms, they turned a mechanical tool into a life-saving solution for urban cyclists and pedestrians.
Caritas: Vehicle of Hope
Caritas transformed Pope Francis's former popemobile into a mobile pediatric clinic for Gaza, using a globally recognized religious symbol to bypass political deadlock and force international attention onto the urgent humanitarian healthcare crisis facing children in the region.
Suncorp: Haven
Suncorp transformed its proprietary natural peril data into a personalized digital platform where homeowners hear their own house describe its specific weather vulnerabilities, turning abstract climate risk into an actionable, empathetic, and cinematic home maintenance plan.
Columbia Sportswear: Expedition Impossible
Columbia challenged flat-earthers to prove their theory by finding the Earth's edge, promising the entire company as a prize to humorously demonstrate that their gear is 'Engineered for Whatever' - even the most absurd and impossible expeditions.
PSP: Birds Never Forget to Fly
PSP Pharmacy defied political censorship by enabling an imprisoned director to create a commercial from his cell. By using subjective camera angles and raw prison phone audio, they turned a brand message into a powerful symbol of national resilience and freedom.
SKF: The Faroe Islands Space Program
SKF reframed ocean tidal energy as a terrestrial space program, using the global fascination with lunar exploration to highlight their underwater turbine technology as a sustainable, Earth-bound alternative to extraterrestrial resource extraction.
Sea Cleaners: Reverse Media Schedules
Sea Cleaners reframed branded litter as "negative outdoor advertising" by using media measurement tools to calculate the financial risk to brands, turning environmental cleanup into a quantifiable media buy that protects brand value and consumer willingness to pay.