Selfstorming Blog
Insights on advertising, creativity, marketing science and AI in Marketing.
The Death of the Performance Plateau: Tom Roach on 'Bothism'
Tom Roach is the marketing world’s favorite bridge-builder. We dive into his latest frameworks for ending the brand vs. performance civil war.
Earth Day 2026: Why Your Sustainability Strategy is Still a Snooze
Most green marketing is just preachy wallpaper. Here is how to use marketing science and creative strategy to actually make people care about the planet.
How to Find a Great Insight (Alone, Right Now And Without a Research Agency)
Ten techniques for digging up a real human truth, an AI that runs them on your brief in a minute, and a one-click Google-grounded research feature that either confirms the insight or politely tells you it is fiction. Exportable to a PPTX before the client meeting.
A History of Insight in Quotes, From the People Who Invented It
From Bernbach to Pollard - eleven quotes that trace how advertising learned to tell insights apart from findings, and why the best ads still stand on one sharp human truth.
The Brand Reset: Why Your 'Cheap' Clicks Are Killing Your Equity
New data from the industry-first 'Brand Reset' study proves that chasing cheap impressions is a one-way ticket to the marketing doom loop. Here is the science.
10 Ways How to Turn Vanilla Observations into Real Insights
If I have to read one more strategy deck that claims 'moms want the best for their children' or 'Gen Z values authenticity,' I am going to throw my MacBook into a canal.
March/April’s Best Ad Campaigns: Accidental Calls & Cheeky Emojis
From Verizon's slasher parody to Lipton's emoji war, we break down the most creative (and slightly unhinged) campaigns from March and April.
Your Brand's 'Safe' Strategy is Actually a Suicide Note
New data shows marketers think creativity is a risk. They’re wrong. Being boring is the most expensive mistake in your budget. Here's the science of why.
Stop Scrolling Like a Zombie: 10 Spring Hooks for Non-Boring Brands
Spring is here, and your engagement is still hibernating. We stole 10 high-performing hooks from our library to wake up your audience before they swipe away.
When Oscar Winners Direct Ads: 18 Campaigns Crafted by Academy Award Talent
From Inarritu and Lubezki to Aronofsky and Wim Wenders - what happens when Hollywood's finest lend their craft to advertising. A curated playlist of 18 campaigns directed, shot, or crafted by Academy Award winners and nominees.
Beyond the Pink: Why Subversive Strategy Wins the Gender War
Stop the 'Pink It and Shrink It' nonsense. We’re diving into the campaigns that actually moved the needle on gender equality without the corporate cringe.
8 Creative Tools You Need as a Freelancer (If You Want Better Ideas, Faster)
If you want better ideas, faster, these tools can help. From structured ideation to AI-powered creativity, they turn vague briefs into clear concepts without the chaos of traditional brainstorming.
It's official: Marketers know nothing about marketing
New data proves two-thirds of marketers can't define basic principles. It's time to stop trusting 'vibes' and start using marketing science.
Brainstorming vs. Selfstorming: The Honest Comparison
Is the group brainstorm a creative ritual or a productivity crime? We compare collective chaos with the power of solitary strategy.
Only 35% of Marketers Pass this question.
A new study reveals a massive capability gap: 65% of marketers lack foundational knowledge. It's time to trade guesswork for marketing science.
1,000+ Ad Campaigns Deconstructed to Spark Creative Strategy
Tired of staring at a blank deck? Explore our library of 1,000+ analyzed campaigns with strategy breakdowns, fun facts, and one-click PPT exports.
Campaign Playlists Are Here to Save Your Inspiration
We curated 1000+ ads into 30 creative playlists so you can stop hunting for references and can inspire yourself and everybody else. Have fun!
The 75% Creativity Crash: Survive the Comodity Trap
Creativity’s value has plummeted by 75% in 30 years. Here is how to stop selling 'kilos of content' and start selling actual strategic impact.
Why we called it selfstorming, not brainstorming
Brainstorming was invented in 1948 by a man selling ads. The research says it is worse than working alone. So we needed the right word for what actually works - and selfstorming already did the job. We just got the .com.