Marketing News
Thought leadership on advertising, creative strategy, and marketing science.
Byron Sharp and Mark Ritson Agreed on Five Things at Cannes. I Was in the Room.
Two marketing legends who disagree about everything sat down at Cannes Lions 2026 to agree. I was in the room. Here is what Byron Sharp and Mark Ritson nodded along to, from mental availability to the great distinctive brand assets naming truce.
Cannes Lions 2026: Day 1 Top Campaigns, Deconstructed
Day 1 of Cannes Lions 2026 is in the books. Here is our brutally honest breakdown of the campaigns that chose human truth over corporate wallpaper.
Cannes Lions 2026: Watch every Grand Prix winner from day 1
Day 1 of Cannes Lions 2026 just wrapped. Here is our brutally honest strategic breakdown of the Grand Prix winners that actually earned their metal.
The Best 2026 FIFA World Cup Ads
Most soccer commercials are expensive, sweat-soaked corporate sermons. Here are the 2026 campaigns that chose chaotic human truth over generic stadium roars.
The 2026 LIONS Titanium Shortlist Is Out - and I Already Have 3 Favourites
The Cannes Lions 2026 Titanium shortlist just dropped. I broke down all of it and picked three favourites - Škoda DuoBell, Heineken Tocayos Inc. and Sea Cleaners' Reverse Media Schedules. Here's why they matter, and why I'll be in Cannes when the Lions land.
Summer 2026: Why Your Social Strategy Needs a 'Vibe Reset'
This summer, the algorithm is trading dopamine for 'cozy' vibes and micro-dramas. Here is how to navigate the 2026 social trends without losing your soul.
The Death of the Performance Plateau: Tom Roach on 'Bothism'
Tom Roach is the marketing world’s favorite bridge-builder. We dive into his latest frameworks for ending the brand vs. performance civil war.
Earth Day 2026: Why Your Sustainability Strategy is Still a Snooze
Most green marketing is just preachy wallpaper. Here is how to use marketing science and creative strategy to actually make people care about the planet.
The Brand Reset: Why Your 'Cheap' Clicks Are Killing Your Equity
New data from the industry-first 'Brand Reset' study proves that chasing cheap impressions is a one-way ticket to the marketing doom loop. Here is the science.
March/April’s Best Ad Campaigns: Accidental Calls & Cheeky Emojis
From Verizon's slasher parody to Lipton's emoji war, we break down the most creative (and slightly unhinged) campaigns from March and April.
Your Brand's 'Safe' Strategy is Actually a Suicide Note
New data shows marketers think creativity is a risk. They’re wrong. Being boring is the most expensive mistake in your budget. Here's the science of why.
Stop Scrolling Like a Zombie: 10 Spring Hooks for Non-Boring Brands
Spring is here, and your engagement is still hibernating. We stole 10 high-performing hooks from our library to wake up your audience before they swipe away.
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