Marketing News
Thought leadership on advertising, creative strategy, and marketing science.
The Brand Equity Illusion: 71% of your brand equity is NOT built via paid media
New data reveals paid ads build only 28% of brand equity. The other 71% is built in places your agency doesn't even have the password to access.
Cannes Just Realized Creators Are the New TV
New data from System1 and TikTok reveals why creators are no longer a social tactic - they are advertising's most powerful brand-building tool.
World Cup 2026: Why Norwegian Just Painted Itself in British Airways Red
A high-stakes World Cup bet ends in a brilliant brand hijack. Is this the best piece of reactive marketing in 2026?
5 Cannes Lions 2026 Hidden Gems That Outsmarted the Algorithm
Forget the expensive corporate manifestos. These five brilliant, under-the-radar campaigns from Cannes Lions 2026 won by using pure human psychology.
The Brutally Honest Truth About the Cannes Lions 2026 Winners
Cannes Lions 2026 proved that when you stop running expensive corporate sermons and start solving real-world friction, you actually win the industry.
The Creator Effectiveness Playbook: Brand Memory Over Cheap Views
New data from 1,217 paid ads and $70M in spend proves creators build brands - but only if you measure what actually sticks.
Cannes Lions 2026: Day 5 Top Campaigns, Deconstructed
A brutally honest, science-backed look at the final Grand Prix winners of Cannes Lions 2026 that chose human truth over corporate wallpaper.
Cannes Lions 2026: Day 4 Top Campaigns, Deconstructed
A brutally honest, science-backed look at the Day 4 Cannes winners that chose human truth over corporate wallpaper.
Cannes Lions 2026: Day 3 Top Campaigns, Deconstructed
Cannes Lions Day 3 proved that when you stop treating audiences like targets and start treating them like humans with taste, magic happens.
Cannes Lions 2026: Day 2 Top Campaigns, Deconstructed
Cannes Lions 2026 Day 2 proved that when you stop treating audiences like targets and start treating them like humans with taste, magic happens.
Byron Sharp and Mark Ritson Agreed on Five Things at Cannes. I Was in the Room.
Two marketing legends who disagree about everything sat down at Cannes Lions 2026 to agree. I was in the room. Here is what Byron Sharp and Mark Ritson nodded along to, from mental availability to the great distinctive brand assets naming truce.
Cannes Lions 2026: Day 1 Top Campaigns, Deconstructed
Day 1 of Cannes Lions 2026 is in the books. Here is our brutally honest breakdown of the campaigns that chose human truth over corporate wallpaper.
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