Frameworks Library
Explore our comprehensive guide to strategy frameworks. Learn proven methods for creating effective marketing and brand strategies, from Get-Who-To-By to 4C and beyond.
Get Who To By
The Get-Who-To-By framework is a fast, no-fluff way to turn strategy into action. Define who you're talking to, what you want them to do, and how you'll make them do it.
4C
The 4C Model is like the chill cousin of the 4Ps. Instead of focusing just on the business side, it flips the script and puts the customer right at the center.
4 Points Strategy
The OG of all frameworks. The 4 Points Strategy Framework is a simple yet powerful tool for building strategic clarity.
5 WHYs
Stop treating symptoms and uncover the real root cause by asking 'why?' five times.
Crossover
Blend what your brand does best with what people truly care about to craft one sharp message.
WOW / HOW / NOW
Turn an unconventional idea into a confident campaign that cuts through by translating WOW into HOW and NOW.
CEP (Category Entry Points)
Map the moments, contexts, and motivations that trigger people to buy in your category to grow mental availability.
Eye Of The Pyramid
Find clarity in chaos by triangulating three fundamental truths into one core idea.
Inception Spinner
The Inception Spinner is a strategic messaging tool built for moments when one message won't cut it. It helps brands craft tailored messages for different audience segments while keeping a shared brand outcome.