AI in Marketing
How AI is transforming advertising, creative production, and marketing strategy.
The Week AI Got Brand Controls, and What It Means for Your Asset Pipeline
A sober look at this week's AI updates from Claude, Midjourney, Adobe, and Meta, analyzed through a strategic marketing lens for brand directors and planners.
Synthetic Actors and Search Agents: The Brand Strategy for an Automated Web
A sober look at this week's AI news - including ElevenLabs, Perplexity, and OpenAI's GPT-5.5 - and what it actually means for your brand strategy and media budget.
AI News: Faster Pixels, Faster Emails and Dreaming
A weekly, sober look at the latest AI updates - from ChatGPT's email plumbing to Runway's video editing - and what they actually mean for brand strategy and consumer attention.
Google Search Becomes a Transaction
From Google's Universal Cart to Meta's aggressive AI pivot, we analyze why the marketing funnel is collapsing into a single, agent-driven moment of truth.
The End of the Media Buyer and the Rise of the AI Agent-in-Chief
This week in AI: TikTok lets agents pull the levers, Runway hits Cannes with Paul Rudd, and Anthropic steals OpenAI’s lunch money in the enterprise race.
The Death of the Tab Switch and the Rise of the Chat-Ad
A deep dive into why Anthropic's Adobe integration and Snap's conversational ads are shifting the creative production and media landscape for brand strategists.
8 Creative Tools You Need as a Freelancer (If You Want Better Ideas, Faster)
If you want better ideas, faster, these tools can help. From structured ideation to AI-powered creativity, they turn vague briefs into clear concepts without the chaos of traditional brainstorming.
Brainstorming vs. Selfstorming: The Honest Comparison
Is the group brainstorm a creative ritual or a productivity crime? We compare collective chaos with the power of solitary strategy.