AI in Marketing
How AI is transforming advertising, creative production, and marketing strategy.
OpenAI's Task Shift and Ultra-Long Video: The New Creative Pipeline
A strategic look at OpenAI's GPT-5.6 Sol, Alibaba's Wan3.0, and ElevenLabs' emotion-preserving dubbing, analyzed for brand directors and creative strategists.
Translation Is Not Localization (Ask ElevenLabs' Korean Ads)
ElevenLabs runs AI-localized ads in 50+ countries: 17.6% higher conversions, $3.8M incremental. Here's the playbook - and the Japan-shaped hole in it.
The $3.35 Trillion Handover: What Happens When Machines Buy
New PHD x WARC research: AI agents will facilitate $3.35 trillion in consumer spending by 2030. The map of what gets delegated first - and what brands must do about it.
OpenAI's Price Cut and LinkedIn's Slop Filter: The Real Cost of Cheap Pixels
A strategic look at LinkedIn's new AI slop filter, HeyGen's instant podcasts, and OpenAI's massive API price cuts through a brand equity lens.
Runway's Agent 2.0 and Claude Cowork: The Strategy Behind the New Creative Pipeline
This week's AI updates from Runway, Anthropic, and Google shift the focus from generating assets to building workflows. Here is what it means for your brand strategy and media budget.
Your Ads Now Have Two Audiences. One of Them Has No Heart
New Jellyfish x INSEAD research presented at Cannes Lions 2026: LLM and human ad judgments are completely uncorrelated. Here is what the models actually reward, and how to win both juries without killing the creative work.
Google's App-Connected Search and the New Battle for Brand Discovery
This week's AI updates from Google, Perplexity, and Canva are shifting the brand landscape. Here is what app-connected search and synthetic video mean for your marketing strategy.
OpenAI's Agentic Push and Meta's Muse, and What They Mean for Your Media Mix
A sober, strategy-first analysis of GPT-5.6, Meta Muse, ChatGPT Work Agent, and Instagram's AI feed. What do these agentic AI shifts actually mean for brand equity and media budgets?
Runway's Gemini Speed-Up and A24's AI Pact: The Brand Strategy Angle
A strategic look at this week's AI updates from Runway, Google, and Anthropic, analyzed through a brand strategy lens for planners and marketing directors.
Agentic AI and Safe Pixels: The Brand Strategy for the New Creative Pipeline
A strategic look at this week's AI updates from Runway, OpenAI, Getty, and Meta, analyzed through a brand strategy lens for planners and marketing directors.
The Week AI Got Brand Controls, and What It Means for Your Asset Pipeline
A sober look at this week's AI updates from Claude, Midjourney, Adobe, and Meta, analyzed through a strategic marketing lens for brand directors and planners.
Synthetic Actors and Search Agents: The Brand Strategy for an Automated Web
A sober look at this week's AI news - including ElevenLabs, Perplexity, and OpenAI's GPT-5.5 - and what it actually means for your brand strategy and media budget.
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