AI in Marketing
How AI is transforming advertising, creative production, and marketing strategy.
Meta's Muse and Licensed Remixes: The AI Shift in Brand Control
A strategic look at Meta Muse, UMG's licensed AI music platform, and ChatGPT's style learning. What automated tone and fan remixes mean for brand equity and media budgets.
GPT-6 Astra and $1B ChatGPT Ads: The Week AI Claimed AGI and Sent the Invoice
A sober, strategy-first breakdown of this week's AI updates from OpenAI, Google, Runway, and Instagram. What AGI claims and conversational ad inventory mean for your media budget.
Agentic Browsing and 4K Video Drafts: The Week AI Took Over the Admin
A strategy-first breakdown of this week's AI updates from Midjourney, Meta, Google, and Anthropic, analyzed through a brand equity and creative production lens.
Brand Mentions Beat Backlinks in AI Search. Links Came Seventh.
Branded web mentions correlate 0.664 with AI Overview visibility. Backlinks: 0.218. Here are the five factors Ahrefs found, the robots.txt check that makes them moot, and why there is no single AI search strategy.
ChatGPT Ads in Europe, and What Claude's Drive Access Means for Your Briefs
A sober, strategy-first breakdown of this week's AI updates from Google, OpenAI, and Anthropic. What conversational ad inventory and automated file access mean for your brand.
Google's Ad Agents and Runway's Figma Link: The AI Shift in Ad Workflows
A strategy-first breakdown of this week's AI updates from Google, Runway, and OpenAI. What automated reporting and connected canvases actually mean for your media budget.
OpenAI's Task Shift and Ultra-Long Video: The New Creative Pipeline
A strategic look at OpenAI's GPT-5.6 Sol, Alibaba's Wan3.0, and ElevenLabs' emotion-preserving dubbing, analyzed for brand directors and creative strategists.
Translation Is Not Localization (Ask ElevenLabs' Korean Ads)
ElevenLabs runs AI-localized ads in 50+ countries: 17.6% higher conversions, $3.8M incremental. Here's the playbook - and the Japan-shaped hole in it.
The $3.35 Trillion Handover: What Happens When Machines Buy
New PHD x WARC research: AI agents will facilitate $3.35 trillion in consumer spending by 2030. The map of what gets delegated first - and what brands must do about it.
OpenAI's Price Cut and LinkedIn's Slop Filter: The Real Cost of Cheap Pixels
A strategic look at LinkedIn's new AI slop filter, HeyGen's instant podcasts, and OpenAI's massive API price cuts through a brand equity lens.
Runway's Agent 2.0 and Claude Cowork: The Strategy Behind the New Creative Pipeline
This week's AI updates from Runway, Anthropic, and Google shift the focus from generating assets to building workflows. Here is what it means for your brand strategy and media budget.
Your Ads Now Have Two Audiences. One of Them Has No Heart
New Jellyfish x INSEAD research presented at Cannes Lions 2026: LLM and human ad judgments are completely uncorrelated. Here is what the models actually reward, and how to win both juries without killing the creative work.
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