AI in Marketing
How AI is transforming advertising, creative production, and marketing strategy.
Consumers Started Paying for AI. Here Is What That Changes for Marketers
Menlo Ventures' 2026 consumer AI report: paying flipped from 3% to 55% of users in a year, the top 14% of spenders carry 60% of a $40B market, and AI-labelled content takes a 2:1 engagement penalty. What to do about each.
Your AI campaign looks like a campaign. That is the problem.
Jack Conte's SXSW 2026 talk gives slop a definition that is 130 years old, counts the jobs every new medium cost, and asks the question AI-curious marketers keep skipping: what can this medium do that a camera cannot?
OpenAI enters its ad era, and what it means for brand discovery
A strategic breakdown of OpenAI's sponsored agents, Meta One, and ElevenLabs' new creative integrations. What these updates actually mean for your brand's media mix and production budget.
Meta's Muse, licensed remixes, and the week brand control went soft
Meta Muse, UMG's licensed AI remixes, and ChatGPT learning your tone. What happens to brand equity when the audience gets the same tools as the agency.
GPT-6 Astra and $1B ChatGPT Ads: The Week AI Claimed AGI and Sent the Invoice
A sober, strategy-first breakdown of this week's AI updates from OpenAI, Google, Runway, and Instagram. What AGI claims and conversational ad inventory mean for your media budget.
Agentic Browsing and 4K Video Drafts: The Week AI Took Over the Admin
A strategy-first breakdown of this week's AI updates from Midjourney, Meta, Google, and Anthropic, analyzed through a brand equity and creative production lens.
Brand Mentions Beat Backlinks in AI Search. Links Came Seventh.
Branded web mentions correlate 0.664 with AI Overview visibility. Backlinks: 0.218. Here are the five factors Ahrefs found, the robots.txt check that makes them moot, and why there is no single AI search strategy.
ChatGPT Ads in Europe, and What Claude's Drive Access Means for Your Briefs
A sober, strategy-first breakdown of this week's AI updates from Google, OpenAI, and Anthropic. What conversational ad inventory and automated file access mean for your brand.
Google's Ad Agents and Runway's Figma Link: The AI Shift in Ad Workflows
A strategy-first breakdown of this week's AI updates from Google, Runway, and OpenAI. What automated reporting and connected canvases actually mean for your media budget.
OpenAI's Task Shift and Ultra-Long Video: The New Creative Pipeline
A strategic look at OpenAI's GPT-5.6 Sol, Alibaba's Wan3.0, and ElevenLabs' emotion-preserving dubbing, analyzed for brand directors and creative strategists.
Translation Is Not Localization (Ask ElevenLabs' Korean Ads)
ElevenLabs runs AI-localized ads in 50+ countries: 17.6% higher conversions, $3.8M incremental. Here's the playbook - and the Japan-shaped hole in it.
The $3.35 Trillion Handover: What Happens When Machines Buy
New PHD x WARC research: AI agents will facilitate $3.35 trillion in consumer spending by 2030. The map of what gets delegated first - and what brands must do about it.
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