AI in Marketing
How AI is transforming advertising, creative production, and marketing strategy.
Google Vids Go Free and Predict-to-Pitch AI Arrives: This Week in AI
Google Vids goes free, Selendis automates b-roll, and 42AI raises $62.5M to simulate consumer choices. A sober look at this week's AI marketing stack.
Vercel's marketing team runs on markdown files and a design system. So do we.
Vercel's CMO says the biggest thing his team built last year is a product marketing brain in markdown. It is a Brief Zero. Here is how Vercel uses it, how we run Selfstorming on one, and how to copy the setup without an engineering team.
Google's AI Ads Go Global and Reddit Locks the Doors: This Week in AI
Google expands AI Mode ads, Reddit locks out open-web crawlers, and DoorDash reveals the reality of agentic commerce. What this week's AI news means for your media mix.
Natural-Language Feeds and 10-Minute AI Video: What This Week's AI Moves Mean for Media Mix
Facebook turns feed control into natural-language prompts, ElevenLabs tackles audio production, and Anthropic maps agentic workflows for brand teams.
ChatGPT Visual Ads and TikTok Agents: What This Week's AI Moves Mean for Media Mix
OpenAI drops visual ads, TikTok unveils agentic commerce, and Claude targets pitch decks. We break down what this week's AI news actually means for brand strategy and media budgets.
AI slop is a context problem. Brief ZERO is the fix.
AI slop starts before the first word: a model with no brief writes the average of the internet. Brief ZERO is the brand context your AI reads first, so the output finally sounds like you.
Runway Ads and Cheap Pixels: The Week Creative Margins Went Soft
A strategy-first breakdown of this week's AI updates from Runway, OpenAI, Anthropic, and Shopify. What automated ad creation and cheaper models mean for your brand equity.
AI slop is not bad content. It is expected content.
Two agency owners define AI slop as derivative content. Why that makes brands invisible, and the six habits they recommend instead.
Selfstorming Now Lives Inside Your AI. Bring Your Own Project.
Your AI already knows your project. Ask it for a campaign idea and it still gives you the average of the internet. The Selfstorming MCP connector plugs 1,800+ campaigns, 850+ sourced findings and our ideation engine into Claude, ChatGPT and your own skills and agents.
The CMO Title Is Shrinking. The Engineers Are Moving In.
Only 36% of the Fortune 500 still use the CMO title, down from 49% in a year. Brand matters more than ever, but it now lives in thousands of touchpoints. The marketing engineer won't automatically inherit the CMO seat - yet no CMO keeps it without understanding what the engineer can do.
Meta's Muse Surge and Google's Free Video, and What They Mean for Your Media Mix
A strategy-first breakdown of this week's AI updates from Meta, Google, YouTube, and ElevenLabs. What free video tools and agentic storytelling mean for your media budget.
Consumers Started Paying for AI. Here Is What That Changes for Marketers
Menlo Ventures' 2026 consumer AI report: paying flipped from 3% to 55% of users in a year, the top 14% of spenders carry 60% of a $40B market, and AI-labelled content takes a 2:1 engagement penalty. What to do about each.
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