Creative Strategy
Social ad creative - angles, formats, hooks and what makes paid social work.
Entertainment-First in Practice: Fandoms, Series, Clips and a 25% Rule
The working half of Entertain or Die 3.0: build from the edges in, make shows instead of spots, design for clipping, and only boost a post once shares hit 25% of likes. A cheap test is the best answer to the fear of bold work.
CreativityCreative StrategyOct 14, 2026
AI slop is not bad content. It is expected content.
Two agency owners define AI slop as derivative content. Why that makes brands invisible, and the six habits they recommend instead.
AI in MarketingCreative StrategyOct 1, 2026
Creative Graduation: How Eucalyptus Turns a Meta Ad Into a TV Campaign
Test hundreds of angles on Meta, graduate the winner to YouTube, then commit the TV budget. Eucalyptus, HexClad and a $2,000 billboard show how the brand vs performance war ends: with one loop, running in both directions.
Brand StrategyCreative StrategySep 6, 2026