Product News
New features, updates, and use cases from the Selfstorming platform.
Our new ebook finds the empty box in your strategy
Frameworks are proper strategy nerd stuff. I love them mostly for three practical reasons, which is why I built 50 Shapes of Strategy: a handbook, editable templates and a file for your AI.
We got into the ChatGPT plugin store. Here's what you can do with it.
Selfstorming is now an approved plugin in the ChatGPT store. Getting there took three rescans in one evening, a tool that was not as read-only as we thought, and six tool descriptions that had to stop comparing us with anyone.
AI slop is a context problem. Brief ZERO is the fix.
AI slop starts before the first word: a model with no brief writes the average of the internet. Brief ZERO is the brand context your AI reads first, so the output finally sounds like you.
Selfstorming Now Lives Inside Your AI. Bring Your Own Project.
Your AI already knows your project. Ask it for a campaign idea and it still gives you the average of the internet. The Selfstorming MCP connector plugs 1,800+ campaigns, 850+ sourced findings and our ideation engine into Claude, ChatGPT and your own skills and agents.
Marketing Wisdom: an evidence library that answers back
Marketing Wisdom is live: 800+ sourced findings - stats, laws, principles, quotes and trends - from Sharp, Ritson, Binet, Kantar, System1 and more. Ask Wisdom a question, get an answer with linked sources, export any finding to PowerPoint.
New Tool Now Writes Great Stories, Activations, Reels even LinkedIn Posts.
The Ideation Session now generates the actual deliverable: reel scripts, LinkedIn posts, claims, event ideas and more - each grounded in 1,800+ iconic campaigns. Pick a format, or let Auto read your brief and pick for you.
NEW FEATURE: Naming now checks available domains and name use
Naming usually dies in a spreadsheet of grey type and unavailable domains. We rebuilt it so you can see the name, toggle the art direction, and check the .com without leaving the page.
10 Ways How to Turn Vanilla Observations into Real Insights
If I have to read one more strategy deck that claims 'moms want the best for their children' or 'Gen Z values authenticity,' I am going to throw my MacBook into a canal.
Brainstorming vs. Selfstorming: The Honest Comparison
Is the group brainstorm a creative ritual or a productivity crime? We compare collective chaos with the power of solitary strategy.
1,000+ Ad Campaigns Deconstructed to Spark Creative Strategy
Tired of staring at a blank deck? Explore our library of 1,000+ analyzed campaigns with strategy breakdowns, fun facts, and one-click PPT exports.
Campaign Playlists Are Here to Save Your Inspiration
We curated 1000+ ads into 30 creative playlists so you can stop hunting for references and can inspire yourself and everybody else. Have fun!