Selfstorming is now an approved plugin in the ChatGPT store. Getting there took three rescans in one evening, a tool that was not as read-only as we thought, and six tool descriptions that had to stop comparing us with anyone.
Many marketers I know have the same ritual. Coffee, laptop, and ChatGPT that stays open until they go home. The brief goes in there. The client deck goes in there. The panic at 4 PM goes in there too :D
As of this week, Selfstorming lives inside that app.
OpenAI reviewed us, approved us, and listed Selfstorming as a plugin in the ChatGPT plugin store. Getting there took a ritual of our own, and a lesson in copywriting I did not expect to get from a review bot.
The screen OpenAI shows when a plugin goes live. Our lime cloud, in the middle of GitHub, Slack, HubSpot and Figma.
What changed for you
Two weeks ago we launched the Selfstorming MCP connector. It worked in ChatGPT, if you knew where to look: Plugins, then MCPs, then Add server, switch the type to Streamable HTTP, paste a URL, log in. Fine for people who know what MCP stands for. A wall for everyone else.
Now the path is the one you already know from your phone:
Click Install plugin.
Log in with your Selfstorming account and allow access.
That's it!
What your ChatGPT can do with it
Your ChatGPT project already knows your brief, your files and last week's call notes. With the plugin it can also reach into Selfstorming while you talk to it:
Search 1,800+ award-winning campaigns, broken down to the mechanic, and come back with real cases and links instead of plausible inventions.
Pull from 850+ sourced marketing findings, each with the original research behind it.
Use 500 creative mechanics: hooks, creative and naming techniques, storytelling and strategy techniques.
Draw any of the fillable frameworks for your brand (yes, the tool from finding one).
Run ideation, naming or hooks sessions that land on your Selfstorming boards, ready to export.
Load your Brief ZERO before it writes anything, so the output starts from your brand.
Try asking it: "Read the brief in this project and find five campaigns that cracked the same problem." Then: "Now give me ten ideas built on the mechanic of the third one."
A ritual worth keeping
The best rituals attach themselves to something you already do. You were going to open ChatGPT tomorrow morning anyway. The difference is what it can reach once you do.
The plugin is part of the Storm plan. Install it tonight, and tomorrow's coffee-and-ChatGPT comes with 1,800 award-winning campaigns on the side.
