Martin Woska
Founder of Selfstorming.com, Chief Creative & Strategy Officer at TRIAD with 200+ creative & effectivity awards, partner at DevinBand, book author, AI and tech enthusiast.
Articles by Martin Woska
The Death of the Tab Switch and the Rise of the Chat-Ad
A deep dive into why Anthropic's Adobe integration and Snap's conversational ads are shifting the creative production and media landscape for brand strategists.
Mom ads have one default setting. The smartest break it.
P&G has spent more money making people cry about mothers than most countries spend on opera. Six iconic mom ads that work with the cliche, against it, and around it.
The Death of the Performance Plateau: Tom Roach on 'Bothism'
Tom Roach is the marketing world’s favorite bridge-builder. We dive into his latest frameworks for ending the brand vs. performance civil war.
How to Find a Great Insight (Alone, Right Now And Without a Research Agency)
Ten techniques for digging up a real human truth, an AI that runs them on your brief in a minute, and a one-click Google-grounded research feature that either confirms the insight or politely tells you it is fiction. Exportable to a PPTX before the client meeting.
A History of Insight in Quotes, From the People Who Invented It
From Bernbach to Pollard - eleven quotes that trace how advertising learned to tell insights apart from findings, and why the best ads still stand on one sharp human truth.
10 Ways How to Turn Vanilla Observations into Real Insights
If I have to read one more strategy deck that claims 'moms want the best for their children' or 'Gen Z values authenticity,' I am going to throw my MacBook into a canal.
When Oscar Winners Direct Ads: 18 Campaigns Crafted by Academy Award Talent
From Inarritu and Lubezki to Aronofsky and Wim Wenders - what happens when Hollywood's finest lend their craft to advertising. A curated playlist of 18 campaigns directed, shot, or crafted by Academy Award winners and nominees.
Beyond the Pink: Why Subversive Strategy Wins the Gender War
Stop the 'Pink It and Shrink It' nonsense. We’re diving into the campaigns that actually moved the needle on gender equality without the corporate cringe.
It's official: Marketers know nothing about marketing
New data proves two-thirds of marketers can't define basic principles. It's time to stop trusting 'vibes' and start using marketing science.
Brainstorming vs. Selfstorming: The Honest Comparison
Is the group brainstorm a creative ritual or a productivity crime? We compare collective chaos with the power of solitary strategy.
Only 35% of Marketers Pass this question.
A new study reveals a massive capability gap: 65% of marketers lack foundational knowledge. It's time to trade guesswork for marketing science.
1,000+ Ad Campaigns Deconstructed to Spark Creative Strategy
Tired of staring at a blank deck? Explore our library of 1,000+ analyzed campaigns with strategy breakdowns, fun facts, and one-click PPT exports.
Campaign Playlists Are Here to Save Your Inspiration
We curated 1000+ ads into 30 creative playlists so you can stop hunting for references and can inspire yourself and everybody else. Have fun!
The 75% Creativity Crash: Survive the Comodity Trap
Creativity’s value has plummeted by 75% in 30 years. Here is how to stop selling 'kilos of content' and start selling actual strategic impact.
Why we called it selfstorming, not brainstorming
Brainstorming was invented in 1948 by a man selling ads. The research says it is worse than working alone. So we needed the right word for what actually works - and selfstorming already did the job. We just got the .com.