New Tool Now Writes Great Stories, Activations, Reels even LinkedIn Posts.

Somewhere in a shared doc right now sits a genuinely good campaign idea that will never become anything. Not because anyone rejected it, but because nobody had time to translate it into the "seventeen" things a campaign actually consists of - the big idea, the activation, the reels, the posts, the claim, the booth....

Most ideas die waiting for someone to have time to think. Thinking just got faster.

We built the Ideation Session to fix that: getting to a good idea fast. But it turns out a lot of you don't have an idea problem on a Tuesday afternoon. You have also a deliverable problem. The client doesn't want a concept. The client wants a script.

So the Ideation Session now generates the deliverables.

Pick the format, not just the idea

Open a Creative Ideation Session, drop your brief, and choose what you actually need to walk away with:

• TikTok / Reel / Short - a proven hook pulled from our library of 360, plus a shot-by-shot script you could hand to a phone and a colleague

• Story - long-form narrative built on 48 storytelling techniques; the form follows your brief, so it comes out as an article, an email or a speech

• LinkedIn post - ready-to-post copy, not "here are some content pillars to consider"

• Claim - short, witty, fits on the packaging

• Event idea and Activation - what the booth or the mechanic actually looks like and how it works

• Headline, Insight, Creative Strategy - the sharp one-liners that hold everything else up

• Big ideas - still here, still the award-style campaign concepts the session was born for

You can mix them. One brief, one batch, claims and a reel script side by side. The grid stops being a wall of concepts and starts being a stack of things you can ship.

Every idea is grounded.

The formats changed; the sourcing didn't. Outputs are grounded in the Selfstorming libraries - 1,800+ iconic campaigns, 100 creative mechanics, 60 Storytelling techniques, 360 hooks... A reel script doesn't start from a blank probability distribution; it starts from a hook pattern that has already stopped a few million thumbs. A story card shows you exactly which storytelling technique it's built on, with a link to study it.

Use Stories to create emotions

You can now generate stories for your content, reels, posts, emails or talks. Grounded in proven techniques the sound much much different than any generic post from your llm. Look at this one for Stripe:

That's the difference between inspiration and the average of the internet. If an output works, you can see why it works - and steal the mechanism again next quarter.

Who this is for now

Marketers, Owners, Creative directors and strategists, obviously - the pitch use case isn't going anywhere. But the format picker quietly changes who gets value out of a session.

If you're the marketing manager who is the marketing department, the SaaS founder doing your own launch, the freelancer juggling four retainers - you were never short on ambition, you were short on hands. You don't need a big idea to justify opening the tool anymore. You need a reel by Thursday. That's a legitimate brief now.

Try it on a real deadline

Don't test it on a hypothetical. Take the thing actually due this week - the post, the claim, the booth concept - drop the brief into a Creative Ideation Session, and pick the format you owe someone. Your first session is free.

The idea was never the hard part. Getting it out of the shared doc was.