Uber Eats: Football is for Food

https://www.youtube.com/watch?v=81ahl1QYMp0 D&AD Awards: GRAPHITE pencil, WOOD pencil, Yellow Pencil, Black Pencil, Wood Pencil, Graphite Pencil, shortlist, SHORTLIST, Shortlist Description: AwardsAwards overviewD&AD AwardsNew Blood AwardsPencilsWorkWork overviewD&AD Awards archiveNew Blood Awards archiveD&AD Annual 2025LearningLearning overviewMasterclassesTeam trainingD&AD Creative Leaders ProgrammeShiftInsightsInsights overviewAwardsFeaturesLearningCase studies and partnershipsEventsEvents overviewFestivalCreative communityCreative community overviewRankingsDirectoryCompaniesYour account Open for entriesOpen for entriesOpen for entriesOpen for entriesOpen for entriesOpen for entriesOpen for entriesOpen for entriesOpen for entriesAwardsWorkLearningInsightsEventsCreative community£ GBP£ GBP€ EUR$ USDBasketSign inSubmit searchSearch termClose search dialogAnimationCinematographyIllustrationPhotographySound Design & Use of MusicBasket WorkD&AD Awards archive;Open image in gallery viewFootball Is for FoodTURNING THE NFL INTO ONE BIG AD FOR UBER EATS Why does watching football make us hungry? The answer has been under our noses. Is it a coincidence that goalposts look like fries? Or that scrambles & pancake blocks are plays? How convenient that players Ham, Peppers & Mayo sound just like a tasty sandwich. Connections like this are everywhere in the NFL, yet no one asked why. This year, Uber Eats exposed America's biggest conspiracy: the NFL was invented to sell food. All season we revealed 100s of hidden connections between football and food - turning the NFL into one big ad for Uber Eats. View categoriesDetailsCategoriesIntegratedDigital MarketingMediaFilmCountriesAustraliaUnited States of AmericaYear2025CreditsView all creditsClaim credit;Open image in gallery viewMore winners {"accountsDomain":"https://www.dandad.org/auth/","contentWarningAccepted":false,"data":{"page":{"__typename":"WorkPage","id":"V29ya1BhZ2U6OTI4NTg=","loginRequired":false,"metaKeywords":"","metaImage":null,"noindex":false,"searchDescription":"","seoTitle":"","title":"Football Is for Food","url":"/work/d-ad-awards-archive/football-is-for-food","breadcrumb":{"edges":[{"node":{"id":"TGFuZGluZ1BhZ2U6NDc5","__typename":"LandingPage","title":"Work","url":"/work"}},{"node":{"id":"V29ya0xpc3RpbmdQYWdlOjQ4Mw==","__typename":"WorkListingPage","title":"D&AD Awards archive","url":"/work/d-ad-awards-archive"}}]},"description":"TURNING THE NFL INTO ONE BIG AD FOR UBER EATS\nWhy does watching football make us hungry? The answer has been under our noses.\nIs it a coincidence that goalposts look like fries? 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All season we revealed 100s of hidden connections between football and food - turning the NFL into one big ad for Uber Eats.","year":2025,"countries":["AU","US"],"disciplines":{"edges":[]},"awards":{"edges":[{"node":{"id":"QXdhcmQ6ODE4MDI=","awardType":"GRAPHITE","entryCategory":{"id":"RW50cnlDYXRlZ29yeToyNjA2","name":"Integrated / Large Enterprise","slug":"integrated-large-enterprise","workCategories":{"edges":[{"node":{"id":"V29ya0NhdGVnb3J5OjIz","name":"Integrated","slug":"integrated"}}]}}}},{"node":{"id":"QXdhcmQ6ODE4MDE=","awardType":"WOOD","entryCategory":{"id":"RW50cnlDYXRlZ29yeToyNzkx","name":"Digital Marketing / Integrated","slug":"digital-marketing-integrated","workCategories":{"edges":[{"node":{"id":"V29ya0NhdGVnb3J5OjEw","name":"Digital Marketing","slug":"digital-marketing"}}]}}}},{"node":{"id":"QXdhcmQ6ODE4MDQ=","awardType":"WOOD","entryCategory":{"id":"RW50cnlDYXRlZ29yeToyMzU0","name":"Media / Integrated","slug":"media-integrated","workCategories":{"edges":[{"node":{"id":"V29ya0NhdGVnb3J5OjI2","name":"Media","slug":"media"}}]}}}},{"node":{"id":"QXdhcmQ6ODE4MDM=","awardType":"SHORTLIST","entryCategory":{"id":"RW50cnlDYXRlZ29yeToyNzQz","name":"Film / TV/VOD Commercials 16 - 180 Seconds","slug":"film-tvvod-commercials-16-180-seconds","workCategories":{"edges":[{"node":{"id":"V29ya0NhdGVnb3J5OjE2","name":"Film","slug":"film"}}]}}}}]},"assets":[{"id":"TWVkaWFJdGVtOjQ0ZjY2MmY1LTk0MzEtNDlmNC04ZWI2LTg5NmIwNmZmNzA3Nw==","media":{"image":{"alt":"","description":"","height":1875,"id":"SW1hZ2VBc3NldDo5OTI5","loading":"https://cms.dandad.org/images/oZk4-wAGn5Wx905R8y0A2Q0hxP8=/9929/fill-1x1%7Cformat-jpeg/3000x2560-inside_KPylGYi.jpeg","psrc":"https://cms.dandad.org/images/1pYR_PUMCHm6rWNkuORltr8G9dY=/9929/format-webp%7Cwidth-1600/3000x2560-inside_KPylGYi.jpeg","px2":"https://cms.dandad.org/images/eqkC507DH8M_xguCEuql3zkt1Nc=/9929/format-webp%7Cwidth-2800/3000x2560-inside_KPylGYi.jpeg","src":"https://cms.dandad.org/images/wjIsjE2CDmbt3Ym1QavECBxSGVE=/9929/width-1600/3000x2560-inside_KPylGYi.jpeg","x2":"https://cms.dandad.org/images/cJn3iKgGeTkk5b6LvxJEqkMTevY=/9929/width-2800/3000x2560-inside_KPylGYi.jpeg","width":3000},"video":null,"externalVideo":null,"videoEmbed":null,"externalAudio":null}}],"credits":{"edges":[{"node":{"id":"V29ya0NyZWRpdDoxMjY1MzEx","role":"Archival Research","name":"2nd Wind Productions","sortOrder":7,"individual":null,"organisation":null,"isFeatured":false}},{"node":{"id":"V29ya0NyZWRpdDoxMjY1MzEy","role":"Archival Researcher","name":"Shawn K. 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