Social media hook:
Before & After
Show transformation possibility
Why do transformations work so well?
"Before & After" works because it shows proof. People see the transformation and think: "If they can do it, I can do it." It's social proof wrapped in visual evidence.
Plus, transformations are dramatic. Nobody shares "slightly better" results. They share "completely different" results. The contrast creates engagement. People love contrast.
What makes before & after so powerful?
It works because it hits three triggers: proof, contrast, and hope. The "before" shows the problem. The "after" shows the solution. The contrast creates hope. People see "Before: 0 followers. After: 10K followers" and think: "If they can do it, I can do it." They click because they want the same transformation. It's not about being clever—it's about showing proof. Plus, before & after creates urgency. If you're in the "before" state, you want to get to the "after" state. The transformation shows it's possible. It's hope wrapped in proof.
Real-World Examples
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Start Hooks SessionAbout Problem-Solution Hooks
Problem-Solution Hooks work because people have problems. When you show a solution that worked, they click. Not because they're smart—because they're human and want their problems solved. These hooks don't need to be clever. They just need to show transformation. The "before & after" hook does exactly that—it shows proof of change.