Social media hook:
A Little-Known Trick for
Highlights obscure technique to provide unique value.
Little-known? Or just unknown?
"Little-known trick" works because it promises insider knowledge. People think: "I don't know this. Other people probably don't either. This makes me special." It's exclusivity wrapped in education.
Plus, "little-known" implies you've done the research. You've found something others haven't. Even if the trick is actually well-known, the phrase makes it feel valuable. It's positioning, not truth.
What makes "little-known" so appealing?
It works because it hits three triggers: exclusivity, curiosity, and value. The phrase "little-known" implies exclusivity. The word "trick" promises a shortcut. The combination creates curiosity. People see "A little-known trick for getting more engagement" and think: "I want to know this trick. If it's little-known, it must be good." They click because they want to be in the know. It's FOMO wrapped in education. Plus, "little-known" sets low expectations. If the trick is even slightly useful, you've delivered. If it's actually valuable, you've exceeded expectations. It's a win-win.
Real-World Examples
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Start Hooks SessionAbout Curiosity & Surprise Hooks
Curiosity & Surprise Hooks work because people hate not knowing things. When you promise something hidden or surprising, they click. Not because they're smart—because they're human and want to feel in the know. These hooks don't need to be clever. They just need to promise knowledge others don't have. The "little-known trick" hook does exactly that—it promises insider information.