Social media hook:
Curiosity Gap
Hint at valuable information without fully revealing it
Why do curiosity gaps work?
"Curiosity gap" works because it creates information gaps. People think: "What happened? I need to know." It's curiosity wrapped in incomplete information.
Plus, curiosity gaps create investment. When you hint at something without revealing it, people are invested. They have to find out. That investment creates engagement. People hate not knowing.
What makes curiosity gaps so compelling?
It works because it hits two triggers: information gap and investment. The hint creates an information gap. The incomplete information creates investment. People see "You'll never guess what happened next..." and think: "I want to guess. Let me see if I'm right." They click because curiosity is addictive. It's not about being clever—it's about creating gaps that demand closure.
Real-World Examples
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Start Hooks SessionAbout Curiosity & Surprise Hooks
Curiosity & Surprise Hooks work because people hate not knowing. When you create a curiosity gap, you create tension. Not because they're smart—because they're human and want closure. These hooks don't need to be clever. They just need to create information gaps. The "curiosity gap" hook does exactly that—it makes people need to know what happens.