Social media hook:
Absurd Scenario
Present ridiculous situation
Why do ridiculous scenarios work so well?
"Absurd scenario" works because it breaks people's mental models. When you present something ridiculous, people can't help but engage. Their brain goes: "Wait, that's stupid... but what if?" It's cognitive dissonance wrapped in humor.
Plus, absurd scenarios are memorable. Nobody forgets "What if everyone spoke the same language?" because it's so ridiculous it sticks. People share it because it's weird. Weird gets attention. Attention gets clicks.
What makes absurd scenarios so clickable?
It works because it hits three triggers: pattern interrupt, curiosity, and shareability. The absurdity breaks the pattern. The "what if" creates curiosity. The weirdness makes it shareable. People see "What if everyone spoke the same language?" and think: "That's ridiculous... but what if?" They click because they want to explore the absurdity. It's not about being clever—it's about being different enough to stop the scroll.
Real-World Examples
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Start Hooks SessionAbout Humor & Entertainment Hooks
Humor & Entertainment Hooks work because people are bored. They're scrolling through endless content, and suddenly something absurd breaks the pattern. They stop. They read. They engage. Not because it's smart—because it's different. These hooks don't need to be clever. They just need to be weird enough to break the scroll.