Social media hook:
3 Secrets of [Topic]…
Promises hidden knowledge with specific quantity for structure.
Why does the number matter?
"3 secrets" beats "secrets" because it's specific. People know exactly what they're getting—three things, not a vague promise. It's a count they can wrap their head around.
Three is the sweet spot. Too many and it feels like work. Too few and it feels cheap. Three is just enough to feel valuable without being overwhelming. It's the Goldilocks number of secrets.
Why does "3 secrets" work so well?
It works because it hits two triggers: curiosity and specificity. The word "secrets" creates an information gap. The number "3" makes it concrete. People see "3 secrets" and think: "I can handle three things. What am I missing?" It's not about being clever—it's about being clear. You're offering three things. They want to know what they are. That's it. Plus, "secrets" implies exclusivity. Even if your information isn't actually secret, the word makes it feel valuable. It's basic psychology, but it works.
Real-World Examples
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Start Hooks SessionAbout Curiosity & Surprise Hooks
Curiosity & Surprise Hooks work because people hate not knowing things. It's that simple. When you promise something hidden or surprising, they click. Not because they're smart—because they're human. These hooks don't need to be clever. They just need to create a gap between what someone knows and what they want to know. The "3 Secrets" hook does exactly that—it promises knowledge they don't have yet.