Social media hook:
3 simple changes that doubled my...
Focuses on the positive outcomes your audience will experience.
Why does doubling matter?
"Doubled my engagement" beats "improved my engagement" because it's specific. People know exactly what they're getting—a concrete result, not a vague promise. It's a number they can visualize.
Plus, "doubled" sounds achievable. It's not "10x your revenue" which feels like bullshit. It's "doubled" which feels real. People think: "I can double something. That's doable." It's the Goldilocks of results—big enough to matter, small enough to believe.
Why does doubling work so well?
It works because it hits three triggers: specificity, achievability, and proof. The number "doubled" is specific. The word "simple" makes it feel achievable. The personal "my" makes it feel real. People see "3 simple changes that doubled my engagement" and think: "If they can do it, I can do it. And it's only three things. That's manageable." It's not about being clever—it's about being clear about what you're offering: a path to results. Plus, "doubled" implies you've already done the work. Even if your results aren't actually doubled, the word makes it feel proven. It's basic psychology, but it works.
Real-World Examples
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Start Hooks SessionAbout Benefit-Driven
Benefit-Driven hooks work because people care about outcomes, not features. They don't want to know what you did—they want to know what happened because of it. When you lead with results, they click. Not because they're smart—because they're human and want the same results. These hooks don't need to be clever. They just need to promise something people actually want. The "doubled my" hook does exactly that—it promises concrete improvement they can measure.