Social media hook:
Truth Bomb
Share uncomfortable reality
Truth bombs create discomfort
"Truth bomb" works because it shares uncomfortable reality. People think: "They're saying something uncomfortable. I want to see their argument." It's discomfort wrapped in honesty.
Plus, truth creates shareability. When you say "The truth about [topic] that no one talks about," you're positioning yourself as brave. People want to share truth bombs. They click because truth bombs feel shareable—even when the truth is standard.
Truth bombs are just information with better discomfort
It works because it hits three triggers: discomfort, honesty, and shareability. The truth creates honesty. The bomb creates discomfort. The no one talks about creates shareability. People see "The truth about [topic] that no one talks about" and think: "I want to see that truth. I want to share it." They click because truth bombs feel shareable—even when the truth is just marketing. It's not about being clever—it's about making information feel uncomfortable.
Real-World Examples
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Start Hooks SessionAbout Controversy & Bold Claims
Controversy & Bold Claims hooks work because people respond to bold statements. When you share truth bombs, you create discomfort. Not because they're smart—because they're human and want to see brave statements. These hooks don't need to be clever. They just need to challenge. The "truth bomb" hook does exactly that—it makes information feel uncomfortable.