Social media hook:
Are you yourself?
Taps into how people see themselves or aspire to be seen.
Why does identity matter so much?
"Are you a" works because it makes people self-reflect. When you ask "Are you a creator trapped in a beginner's content?", people have to answer. They can't scroll past without thinking: "Am I? Maybe I am." It's forced introspection.
Plus, identity questions create belonging. People want to be part of a group. When you name their identity, they feel seen. Even if it's a negative identity ("trapped"), they click because they want to know how to escape it.
What makes identity questions so powerful?
It works because it hits two triggers: self-reflection and belonging. The question forces self-reflection. The identity creates belonging. People see "Are you a creator trapped in a beginner's content?" and think: "That's me. How did they know?" Plus, identity questions are personal. They're not asking about tactics or strategies—they're asking about you. That personal connection creates engagement. It's not about being clever—it's about being relatable. And here's the thing: identity questions create urgency. If you're "trapped," you need to escape. If you're "stuck," you need to move. The question implies a problem, and problems need solutions.
Real-World Examples
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Start Hooks SessionAbout Identity-Based
Identity-Based hooks work because people care about how they see themselves. When you tap into their identity—or the identity they aspire to—they engage. Not because they're smart—because they're human and want to belong. These hooks don't need to be clever. They just need to name an identity people recognize. The "are you a" hook does exactly that—it makes people ask themselves who they are.