Social media hook:
Case Study Opening
Promise detailed success story
Why do case study openings work?
"Case study opening" works because it promises a story. People think: "I want to see how this worked. Let me read the story." It's curiosity wrapped in promise.
Plus, case study openings create anticipation. You're not just showing results—you're telling a story. Stories create engagement. People love stories.
What makes case study openings so compelling?
It works because it hits two triggers: story and proof. The opening promises a story. The case study shows proof. People see "Case study: How we helped" and think: "I want to see how this worked." Plus, case study openings create investment. When you start a story, people want to see how it ends. That investment creates engagement. It's not about being clever—it's about being interesting. And here's the thing: case study openings are shareable. Nobody shares dry facts. But "here's how we helped someone"? That's shareable. It's story wrapped in proof.
Real-World Examples
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Start Hooks SessionAbout Social Proof Hooks
Social Proof Hooks work because people trust others' experiences. When you open with a case study, they see proof. Not because they're smart—because they're human and want to see what works. These hooks don't need to be clever. They just need to promise a story. The "case study opening" hook does exactly that—it promises detailed success story.