Social media hook:
3 Unbelievable Facts About...
Combines surprise, facts, and specific number for maximum engagement.
Unbelievable? Really?
"Unbelievable facts" beats "facts" because it promises something that will surprise you. People don't want boring facts—they want facts that make them go "wait, what?" It's a promise of cognitive dissonance.
Plus, "unbelievable" implies you're about to learn something that challenges what you thought you knew. People click because they want to be wrong. They want their assumptions shattered. It's masochistic curiosity, but it works.
Why does "unbelievable" work so well?
It works because it hits three triggers: surprise, credibility, and specificity. The word "unbelievable" promises surprise. The word "facts" implies credibility. The number "3" makes it concrete. People see "3 unbelievable facts about social media" and think: "I know social media. What could possibly be unbelievable?" They click because they want to prove you wrong, but they end up learning something. It's reverse psychology, but it works. Plus, "unbelievable" sets up a low bar. If the facts are even slightly surprising, you've delivered. If they're actually unbelievable, you've exceeded expectations. It's a win-win.
Real-World Examples
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Start Hooks SessionAbout Data & Statistic Hooks
Data & Statistic Hooks work because numbers feel objective. When you lead with data, people think you're not selling—you're informing. But here's the thing: you're still selling, you're just doing it with numbers instead of feelings. These hooks don't need to be clever. They just need to promise information that feels valuable. The "unbelievable facts" hook does exactly that—it promises data that will surprise you.