Social media hook:
Bold Claim

Make a strong, attention-grabbing assertion

Controversy & Bold Claims

Why do bold claims work?

"Bold claim" works because it breaks through the noise. When everyone says "this might help," saying "this will 10x your results" stands out. It's confidence wrapped in promise.

Plus, bold claims create curiosity. People think: "That's a big claim. Can they back it up?" They click to find out. It's skepticism wrapped in curiosity.

What makes bold claims so clickable?

It works because it hits three triggers: pattern interrupt, curiosity, and promise. The boldness breaks the pattern. The claim creates curiosity. The promise creates engagement. People see "This will 10x your results in 7 days" and think: "That's bold. Can they prove it?" They click because they want to see if you can back it up. It's skepticism, but it works. Plus, bold claims are shareable. Nobody shares "this might help." But "this will 10x your results"? That's shareable. It's bold, it's different, it's memorable.

Real-World Examples

This will 10x your engagement in just 7 days

The method that actually delivers and how to use it

This strategy will double your followers in 30 days

The approach that works and why it's different

This framework will triple your conversions

The system that delivers and how to implement it

This method will 5x your reach

The technique that works and why it's effective

This approach will quadruple your email opens

The strategy that delivers and how to use it

This system will 10x your revenue

The framework that works and why it's different

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About Controversy & Bold Claims

Controversy & Bold Claims hooks work because they break patterns. When you make a bold claim, you stand out. Not because you're smart—because you're different. These hooks don't need to be clever. They just need to be bold. The "bold claim" hook does exactly that—it promises dramatic results.