Get Who To By vs CEP (Category Entry Points): Which Framework Fits Your Brief
So, you’re stuck between Get Who To By and CEP (Category Entry Points). One’s about getting stuff done fast, and the other is about understanding the market landscape. This guide breaks down when to use Get Who To By vs CEP—not theoretical fluff, but real frameworks that strategists like you can actually use to navigate the chaos.
The TL;DR
Get Who To By is your go-to for speed and action. Define who, what, how—boom, you’re done. CEP is about understanding the market and positioning your product around key entry points. Use Get Who To By when you need to hustle and get results fast. Use CEP when you want to strategically position yourself in the market. Get Who To By is all about action; CEP is about insight and strategy.
What is Get Who To By Framework?
Get Who To By is a no-nonsense framework designed to help you turn your strategy into action. It answers three straightforward questions: Who are you targeting? What do you want them to do? How will you get them to do it? No jargon, no fluff.
The upside? It’s quick. You can fill it out in about 10 minutes and leave with a clear action plan. It forces you to confront the essentials without getting lost in endless discussions. The downside? It can feel overly simplistic for nuanced situations. If you’re facing a complex issue, getting straight to action might gloss over critical insights. But if you want to cut through the crap and start executing, Get Who To By is your framework.
What is CEP (Category Entry Points) Framework?
CEP is all about understanding how consumers enter your market category. It focuses on identifying the key moments when potential customers consider your product, allowing you to position your brand effectively. Think of it as the GPS for navigating customer decision-making.
The upside? It encourages you to think deeply about customer motivations and behaviors. By mapping out entry points, you can tailor your messaging and offerings to meet customers where they are. The downside? It’s not a quick fix. It requires thorough market research and analysis, which can be a time sink. If you want to build a brand that resonates with your audience, though, CEP is invaluable.
Key Differences
Get Who To By Framework
- •Speed-focused: Immediate action-oriented approach
- •Clarity: Forces you to pinpoint who, what, how
- •Practical: Easily transitions strategy into action
- •Simple: No complicated models to navigate
CEP (Category Entry Points) Framework
- •Insight-focused: In-depth analysis of customer entry points
- •Strategic: Encourages thorough understanding of market dynamics
- •Contextual: Helps position your brand within the consumer journey
- •Comprehensive: Covers various consumer touchpoints and motivations
When to Use Get Who To By Framework
Get Who To By is best when you need speed and straightforwardness. Here’s when to pull this framework out of your toolkit.
Tight Deadlines
If you’re racing against the clock, Get Who To By helps you get your act together fast. Ask yourself: Who are we targeting? What’s the goal? How do we achieve it? Three questions, quick answers, and you’re off to the races.
Clear Goals
When your objectives are crystal clear, Get Who To By cuts through the noise. If you need to boost sales by 30%, identify who your target is, what you want them to do, and how you’ll get them there. Clarity breeds action.
Agile Teams
For small teams that need to act quickly, Get Who To By keeps everyone on the same page without wasting time. Everyone knows the who, what, and how, eliminating the need for endless strategy meetings.
Action-Driven Culture
If your team thrives on getting things done rather than chatting about it, Get Who To By fits right in. No complex frameworks to memorize, just three straightforward questions to drive results.
When to Use CEP (Category Entry Points) Framework
CEP shines when you need to dive deep into customer behaviors and market positioning. Here’s when to pull this framework out.
Market Entry Strategies
If you’re launching a new product or entering a new market, CEP helps you identify how potential customers will perceive your offering. Understanding entry points means you can tailor your approach to meet consumer needs effectively.
Brand Positioning
When you want to ensure your brand resonates with customers, CEP lets you think through consumer motivations. How do customers perceive your category? What triggers their interest? Positioning your brand effectively can lead to greater market share.
Consumer Journey Mapping
If you need to understand each touchpoint in the consumer journey, CEP helps you identify key moments that matter. This insight allows you to craft communication strategies that align with consumer expectations.
Strategic Planning
For long-term strategic planning, CEP provides a framework for systematically analyzing customer behaviors. It’s not just about what you want; it’s about what consumers need and expect. A thoughtful strategy leads to success.
Side-by-Side Comparison
| Aspect | Get Who To By Framework | CEP (Category Entry Points) Framework |
|---|---|---|
| Speed | Fast—complete in about 10 minutes | Slower—requires extensive research |
| Focus | Action and clarity | Consumer understanding and market insight |
| Best For | Quick execution and straightforward objectives | Long-term strategic positioning and analysis |
| Complexity | Simple—three core questions | Moderate—multiple entry points to analyze |
| Output | Immediate action plan | In-depth market insights |
Decision Framework: Which Should You Choose?
Use this framework to decide which marketing framework fits your needs.
Choose Get Who To By If:
- ✓You need to act fast and get results quickly
- ✓You have clear objectives and need straightforward execution
- ✓You're working with agile teams that prioritize speed
- ✓You want to skip the lengthy strategy sessions
- ✓You need a framework that everyone can easily grasp
Choose CEP If:
- ✓You need to understand the market and consumer behavior deeply
- ✓You're planning for long-term strategy or market entry
- ✓You want to build strategies that resonate with customer needs
- ✓You need to analyze various consumer touchpoints
- ✓You're positioning your brand in a competitive landscape
Learn More About These Frameworks
More Framework Comparisons
Frequently Asked Questions
What's the difference between Get Who To By and CEP frameworks?
Get Who To By is all about speed and immediate action—who, what, how, done. CEP, on the other hand, digs into your market's entry points, helping you understand customer motivations. Both have their strengths; pick one based on what you need—speed or insight.
When should you use Get Who To By framework?
Use Get Who To By when you need to hustle. It’s perfect for tight timelines, clear objectives, small teams, and a culture that values action. If you want to get from idea to execution without the fluff, this is your framework.
When should you use CEP framework?
Use CEP when you need to map out how customers enter your market. It’s ideal for brand positioning, strategic planning, and understanding consumer behavior. If you want your strategies to resonate deeply, go with CEP.
Can you combine Get Who To By and CEP?
Absolutely, but don’t overthink it. Use CEP to get the insights you need, then jump into action with Get Who To By. For instance, analyze customer entry points with CEP, then define your who, what, and how with Get Who To By. Just keep it simple—don't mix them too much or you'll create confusion.
Which framework gets better results?
It depends on your needs. Get Who To By is faster and gets you moving. CEP offers deeper insights into customer motivations. If you need quick results, go for Get Who To By. If you want to build a brand that resonates, CEP is your best bet. Choose based on your current objectives.
Generate strategic frameworks using both approaches.
Stop getting bogged down in endless strategy meetings. No more staring at blank pages. Use Get Who To By for action or CEP for deep insights—choose the one that fits your current needs.
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