Get Who To By vs WOW / HOW / NOW: Decide in 5 Minutes
So you’re stuck choosing between Get Who To By and the WOW / HOW / NOW framework. One's like a shot of espresso—quick, actionable, and keeps you awake. The other? It's a long, drawn-out conversation about feelings and motivations. This guide breaks down when to use Get Who To By vs WOW / HOW / NOW—no fluff, just the real deal.
The TL;DR
Get Who To By is all about speed and clarity. Define who you're targeting, what you want them to do, and how to make it happen—easy peasy. WOW / HOW / NOW is a bit more introspective, focusing on the 'wow' factor of your offering, the 'how' of delivering it, and the 'now' urgency. Use Get Who To By when you’re racing against the clock. Use WOW / HOW / NOW when you need to dig into the emotional side of your strategy. Fast action vs. deep connection—pick your poison.
What is Get Who To By Framework?
Get Who To By is your go-to for rapid-fire strategy. You’re looking at three simple questions: Who? What? How? It’s like a checklist for your brain when you’re knee-deep in deadlines and need clarity without the corporate jargon.
The upside: it’s quick. You can get this done in under 10 minutes and walk away with an actionable plan. You’ll know exactly what to do next without the ambiguity of complex theories. The downside? It can feel too simplistic for multi-layered problems—like using a hammer when you need a scalpel. But hey, if you need to kickstart action without wading through endless meetings, this framework is your best friend.
What is WOW / HOW / NOW Framework?
WOW / HOW / NOW is like the emotionally aware sibling of Get Who To By. It’s not just about what you sell, but how you make people feel about it. WOW is about the unique value you offer, HOW is the execution plan, and NOW is the urgency to act. Think of it as marketing therapy.
The upside: it digs deeper into customer emotions and motivations. You’re not just throwing products at people; you’re creating a connection that resonates. The downside? It can be a bit fluffy and time-consuming. If you’re in a hurry, this might feel like running a marathon when you just need to sprint to the finish line. But if you want your strategies to hit home with genuine impact, WOW / HOW / NOW is gold.
Key Differences
Get Who To By Framework
- •Speed-focused: Quick and action-oriented
- •Clarity: Straightforward answers to who, what, how
- •Practical: Direct path from strategy to action
- •Simple: No complex models or theories
WOW / HOW / NOW Framework
- •Emotion-focused: Connects with customer feelings
- •Strategic: Thoughtful about the customer experience
- •Insight-driven: Explores motivations and urgency
- •Comprehensive: Covers value proposition, execution, and action
When to Use Get Who To By Framework
Get Who To By shines when you need speed and no-nonsense clarity. Here’s when it makes sense.
Tight Deadlines
If you're scrambling to meet deadlines, Get Who To By is your lifesaver. "Who are we targeting? What do we want? How will we do it?" Get in, get out, and get to work. Speed is essential when time is of the essence.
Clear Goals
Got a specific goal? This framework is for you. "We need to boost conversions by 15%." Who? Existing customers. What? Upgrade offer. How? Targeted email push. Clarity leads to action, and that's exactly what Get Who To By delivers.
Small, Agile Teams
If you’re part of a lean team that needs to move fast, this framework keeps everyone on the same page without dragging through prolonged discussions. Everyone knows the drill—who, what, how. Alignment breeds efficiency.
Action-Driven Culture
In a fast-paced environment where action trumps process, Get Who To By fits like a glove. No lengthy frameworks to memorize, just three straightforward questions. Perfect for teams that want results, not rhetoric.
When to Use WOW / HOW / NOW Framework
WOW / HOW / NOW comes into play when you need to connect with your audience on a deeper level. Here’s when it makes sense.
Building Emotional Connections
If your goal is to create a brand that resonates emotionally, WOW / HOW / NOW is your friend. It forces you to think about how your product makes people feel and why they should care. Emotional connections lead to loyal customers.
Complex Market Dynamics
If you’re diving into a new market or trying to unravel customer behavior, this framework helps you understand the nuances of what customers want and why. It’s like a crystal ball for market insight.
Long-Term Strategy
When planning for the future, WOW / HOW / NOW helps you craft a holistic strategy that includes emotional appeal, practical execution, and urgency. It’s not just about today; it’s about tomorrow's relationships.
Product Launches
If you’re launching something new and need to create buzz, WOW / HOW / NOW is perfect. You need to wow your audience, have a solid how for execution, and give them a compelling reason to act now. Timing is everything.
Side-by-Side Comparison
| Aspect | Get Who To By Framework | WOW / HOW / NOW Framework |
|---|---|---|
| Speed | Fast—quick to fill out | Slower—requires deeper reflection |
| Focus | Action and clarity | Customer emotions and experiences |
| Best For | Fast-paced projects and clear goals | Building connections and strategic depth |
| Complexity | Simple—three straightforward questions | Moderate—three dimensions to consider |
| Output | Action plan | Emotional connection and urgency |
Decision Framework: Which Should You Choose?
Use this framework to decide which marketing framework fits your needs.
Choose Get Who To By If:
- ✓You need to move quickly and get to action fast
- ✓You have clear objectives and just need execution clarity
- ✓You’re working with small teams that thrive on speed
- ✓You want to dodge endless strategy meetings
- ✓You need a straightforward framework everyone can use
Choose WOW / HOW / NOW If:
- ✓You want to connect emotionally with your audience
- ✓You’re working on a complex market or deeper insights
- ✓You want to build strategies that resonate long-term
- ✓You need to create urgency around your offerings
- ✓You’re launching a product that needs to stand out
Learn More About These Frameworks
More Framework Comparisons
Frequently Asked Questions
What’s the difference between Get Who To By and WOW / HOW / NOW frameworks?
Get Who To By is all about speed and clarity—it answers who, what, how. WOW / HOW / NOW dives deeper into emotional connections and urgency, focusing on value and execution. One’s for action; the other’s for depth.
When should you use Get Who To By framework?
Use Get Who To By when you’re in a rush and need clear action steps. It’s ideal for tight deadlines, clear goals, and agile teams that don’t have time for fluff.
When should you use WOW / HOW / NOW framework?
Go for WOW / HOW / NOW when you need to connect deeply with your audience. It’s perfect for emotional strategy, complex market insights, and when you want to create urgency around your offering.
Can you use Get Who To By and WOW / HOW / NOW together?
Absolutely, but don’t overthink it. Use WOW / HOW / NOW to understand your audience deeply, then Get Who To By to turn that insight into actionable steps. Just keep it simple—too much mixing can lead to confusion.
Which framework gets better results?
It all depends on your needs. Get Who To By is great for speed; WOW / HOW / NOW excels at emotional resonance. The best framework is the one that fits your specific situation—no one-size-fits-all.
Generate strategic frameworks using both approaches.
Stop wasting time on endless strategy meetings. Get actionable frameworks that work—whether you choose Get Who To By or WOW / HOW / NOW, make your choice count.
Generate Hooks Now →