Create ideas using: Rewrite History
How do I rewrite history without being disrespectful or inaccurate?
You're not changing facts--you're offering a new interpretation or highlighting overlooked angles. The history stays true; your lens is what's different. Make it clear you're reframing, not lying. And choose stories where your brand actually has legitimate connection or insight. Random historical revisionism is just pretentious and annoying.
What if my rewritten history pisses off people who care about the original?
Then you either picked the wrong story or handled it poorly. Some histories are sacred and touching them is asking for trouble. Stick to stories where fresh interpretation adds value rather than disrespects memory. And if you're going to rewrite, make sure your version is compelling enough to justify the audacity.
Example: How it could look
A women's athletic brand retells famous sports moments from the perspective of the women athletes who were there but never got coverage--the female marathon runners at early Olympics, the women training male champions, the athletes who competed despite bans. Same events, untold stories. History rewritten by including who was written out.
Or like this:
Why is Rewrite History a great technique?
Rewriting history creates powerful narratives by revealing overlooked perspectives or reimagining familiar stories through your brand lens.
Leverages existing cultural knowledge and interest
Positions brand as thought leader with perspective
Creates discussion and debate that spreads
Connects brand to larger cultural narratives
History isn't fixed--interpretation is everything. When you rewrite well-known stories, you're not lying, you're revealing what was always there but unseen. That act of revelation makes your brand feel important and necessary to the conversation.
! When not to use the Rewrite History Technique
When you're rewriting history of sensitive events you have no connection to. Appropriating tragedy or sacred moments for marketing is gross.