Create ideas using: Action movie
What makes an action movie campaign actually work?
Look, everyone knows action movies. Hero, villain, high stakes, boom—resolution. When you steal that structure for your campaign, you're not reinventing the wheel. You're using a format people already get. No one needs to learn your campaign language because they've been watching this shit for decades. That's why it works: zero learning curve, maximum engagement.
How do I figure out what the 'villain' is in my campaign?
The villain isn't always a person—it's whatever's blocking your audience from what they want. Could be time, money, their own laziness, or that competitor who's eating your lunch. The trick? Make it real. Not some abstract 'challenge' bullshit. Make it tangible so people actually give a damn when your brand shows up to save the day.
Example: How it could look
Take a fitness brand. Hero: someone trying to get in shape. Villain: their chaotic schedule and zero motivation. Weapon: your 15-minute workout app. Show the struggle, the training montage, the victory. Shoot it like an action movie—dramatic angles, high energy, payoff moments. People will remember it because it feels like entertainment, not advertising.
Or like this:
Why is Action movie a great technique?
Action movie campaigns work because you're borrowing a story structure people already know by heart.
Gets people emotionally invested immediately
Makes your brand stick through dramatic visuals
People actually want to share it
Your value prop becomes obvious, not buried
The hero-villain setup does the heavy lifting: your brand is the solution, the problem is clear, and the story writes itself. No need to explain why you matter—the narrative shows it. That's the difference between a campaign that gets ignored and one that gets remembered.
! When not to use the Action movie Technique
When your brand is boring as hell and you're trying to hide it with explosions. Action movies need actual stakes—if your problem is 'people don't know we exist' and your solution is 'we exist,' maybe start with a different technique.
Technique first described by www.deckofbrilliance.com