Create ideas using: Amplify the Small
Why would anyone care about a tiny detail in my brand?
Because tiny details are where real care shows up. When you zoom in on something small—the way a button clicks, the sound a door makes, the texture of packaging—you're telling people you actually give a shit. Most brands skip this stuff. They focus on big promises and forget the moments that actually matter. But those moments? That's where trust gets built, one tiny interaction at a time.
How do I find the 'small' thing worth amplifying?
Stop looking for what's impressive and start noticing what's actually different. It's probably something you take for granted—the way your product feels, a moment in the customer journey everyone else ignores, or a detail that solves a problem people didn't even know they had. The trick? If it makes someone's day slightly better, it's worth talking about. Don't overthink it—just find the thing that makes your brand actually better, not just louder.
Example: How it could look
Picture a coffee brand that focuses on the sound of the lid clicking shut. Not the beans, not the origin story—just that satisfying snap. Show close-ups of hands opening and closing the container, people's reactions to that tiny moment of satisfaction. Make it cinematic. Suddenly, a mundane detail becomes proof that you care about every part of the experience. People remember it because it's unexpected and real.
Or like this:
Why is Amplify the Small a great technique?
Amplifying the small works because it proves your brand actually cares about the details everyone else ignores.
Builds trust through attention to detail
Makes your brand feel more human and thoughtful
Stands out from competitors who only talk big
Creates emotional connection through tiny moments
When you celebrate the small stuff, you're telling people you're not just here to sell—you're here to make their experience better, even in ways they didn't expect. That's how brands become beloved instead of just known. The small things add up to big feelings.
! When not to use the Amplify the Small Technique
When your 'small detail' is actually just a boring feature everyone else has. If you're amplifying something that doesn't matter or doesn't make anyone's life better, you're just wasting everyone's time with close-up shots of mediocrity.
Technique first described by www.deckofbrilliance.com