Create ideas using: Analogy for the Problem
Why would I use an analogy to explain my brand's problem instead of just saying what it is?
Because people understand analogies way faster than explanations. When you say 'our product is like a translator for your data chaos,' suddenly someone gets it without you spending five minutes on technical details. Analogies bridge the gap between what you do and what people already understand. It's lazy in the best way—you're leveraging something in their brain that's already built, so they don't have to work to get you.
How do I find the right analogy for my specific problem?
Look for something people encounter in real life that mirrors your problem. If your brand solves communication breakdowns, maybe it's like a translator. If it's about simplifying chaos, think sorting through a messy closet. The trick is finding an analogy that everyone experiences and immediately 'gets.' Test it on actual people—if they nod and understand before you finish explaining, you've got a winner. If they look confused, keep digging.
Example: How it could look
A project management tool could position itself like 'the GPS for your team's chaos.' You're not explaining task prioritization algorithms—you're showing how it guides confused teams to clarity, just like GPS guides lost drivers. Show scenarios of teams drowning in scattered to-dos, then introduce the tool as the thing that puts everyone on the same route. The analogy does all the work; people immediately understand the value without you saying 'reduces project overhead by 30%.'
Or like this:
Why is Analogy for the Problem a great technique?
Analogies for problems work because they make invisible challenges instantly visible and relatable.
People grasp the problem faster, not slower
Creates emotional resonance with the struggle
Makes your solution feel inevitable and obvious
Cuts through noise by borrowing familiar language
When you nail the right analogy, you're not explaining the problem—you're showing people they already understand it. That's when your solution stops being another option and becomes the obvious choice. The best part? People remember the analogy way longer than they'd remember your pitch.
! When not to use the Analogy for the Problem Technique
When the analogy is more dramatic than the actual problem. If you need an ocean-storm metaphor to sell someone on better time management, your problem isn't big enough to justify the campaign.
Technique first described by www.deckofbrilliance.com