Create ideas using: Behind the scenes
What's the difference between 'backstage' and 'behind the scenes'?
Backstage is about the product creation—who made it, why they chose what they chose, the decisions baked into it. Behind-the-scenes is about access to the people and places that make your brand real right now. It's the daily reality, the current moment, the human stuff happening in real time. One is 'here's the story of how this was built.' The other is 'here's what's actually going on at our company today.' Both build authenticity, but in different ways.
How do I make behind-the-scenes footage feel real and not like a corporate showreel?
Stop directing it. Seriously. Let people film what's actually happening, not what looks good. Show the messy parts. Show someone making a mistake and fixing it. Show actual conversations, not scripted talking heads. The more 'real' it feels—imperfect lighting, genuine reactions, actual work happening—the more trust it builds. The second something looks polished and produced, people's bullshit detector goes off. Authenticity isn't a style; it's what happens when you stop trying to control the narrative.
Example: How it could look
A fashion brand could film daily at their studio: designers arguing about a seam, someone unpacking fabric and examining quality, a production team packing orders with genuine care. Not a documentary about fashion, just 'here's Tuesday at our studio.' Show the actual person who would pack your order, making the decision to fold it right. Show designers who care so much they're frustrated by small imperfections. Show the reality of people who give a shit. People trust what feels unfiltered way more than what looks perfectly made.
Or like this:
Why is Behind the scenes a great technique?
Behind-the-scenes campaigns work because they give exclusive access to authenticity—the hardest thing to fake and the thing people crave most.
Reveals actual people doing actual work
Creates transparency that builds deep trust
Makes exclusivity feel accessible, not gatekeeping
Shows real passion and care in action
When someone sees the real people behind your brand, operating in real time, making real choices about their work, they stop seeing your brand as abstract. They see humans who care. That connection converts way harder than any polished campaign because you can't fake that level of authenticity.
! When not to use the Behind the scenes Technique
When you're only showing the pretty parts and hiding actual challenges. If your 'behind-the-scenes' is still a curated highlight reel, you're wasting the whole point. Real behind-the-scenes means showing struggles, mistakes, and real conversations—or don't do it at all.
Technique first described by www.deckofbrilliance.com