Create ideas using: Celebrate It
How do I find something worth celebrating that isn't already obvious?
Stop looking at your product features and start watching your customers. What do they do that no one else notices? What micro-moment makes them proud? The best celebrations aren't about the biggest achievements--they're about the specific, overlooked shit that actually matters to people. Your job is to spot it and shine a light on it before everyone else does.
What's the difference between celebrating something and just... pointing at it?
Intent and commitment. Celebrating means you're actually honoring it--giving it weight, creating ceremony around it, making people feel seen. Pointing is lazy. If you're just saying 'hey look at this thing,' you're wasting everyone's time. Celebration requires you to go all in: make it bigger, louder, more meaningful than it was before. Half-assed tribute is worse than no tribute.
Example: How it could look
A running shoe brand doesn't celebrate marathon winners--they celebrate the 5am joggers who drag themselves out of bed before work. Film them in the dark, show their breath in cold air, honor the routine nobody sees. No medals, no finish lines. Just the quiet discipline that actually defines most runners. That's celebration with a point of view.
Or like this:
Why is Celebrate It a great technique?
Celebrating the overlooked flips the script and makes people feel understood in ways broad campaigns never could.
Makes your audience feel genuinely seen
Creates pride and emotional ownership
Differentiates through specificity, not volume
Builds authentic community around shared identity
This technique works because it finds meaning in places competitors ignore. You're not shouting louder--you're noticing better. And when people feel truly seen by a brand, they don't just remember you. They defend you.
! When not to use the Celebrate It Technique
When you're celebrating generic bullshit like 'determination' or 'passion' without any specific behavior to point at. Empty celebration is just noise.