Create ideas using: Challenge Yourself
How is challenging myself different from challenging my customers?
Challenging yourself is about what you're willing to commit to. It's you making a bold promise or taking on a difficult task that proves your values. Challenging your customers is asking them to prove something. Different energy entirely. When you challenge yourself, you're saying 'we believe in this so much we're willing to stake everything on it.' That's proof. That's commitment. That makes people trust you.
What kind of internal challenge actually proves authenticity?
The challenge has to be costly—either in money, time, resources, or reputation. It has to be something you can't fake. A luxury brand committing to fair wages? That's a real commitment. An app guaranteeing zero data breaches? That's a real commitment. A company promising to be 100% carbon neutral by a specific date? That costs something. The harder the commitment, the more it proves you actually mean what you say.
Example: How it could look
A data-privacy company could challenge itself: 'We guarantee zero data breaches or we'll refund every customer's annual fee.' That's a real commitment. It's expensive. It creates internal pressure to actually deliver. When customers see that level of commitment, they know the company isn't just talking about privacy—they're betting their business on it. That's the kind of internal challenge that builds unshakeable trust.
Or like this:
Why is Challenge Yourself a great technique?
Challenging yourself works because it's the ultimate proof of conviction—you're betting your own resources on your values.
Proves commitment beyond marketing words
Creates internal pressure to deliver
Differentiates you from competitors who just talk
Builds trust through visible skin in the game
When a brand challenges itself publicly, it's not asking for belief—it's earning it. You're showing you're willing to suffer if you don't deliver. That kind of commitment is the only thing that converts skeptics into believers.
! When not to use the Challenge Yourself Technique
When the challenge is actually easy or when you know you'll easily exceed it. If it's not a real stretch, it's not a real commitment. Also skip it if you can't actually deliver on the challenge—overpromising and underdelivering destroys trust forever.
Technique first described by www.deckofbrilliance.com