Create ideas using: Collaborate with another brand
Why collaborate with another brand when I could just promote myself?
Because collaboration creates something neither of you could create alone. You're combining audiences, strengths, and credibility. A collaboration says to both audiences 'we respect each other enough to work together.' That's powerful. Plus, you get access to a new audience who already trusts the other brand. It's a shortcut to credibility you couldn't buy with advertising.
How do I pick the right brand to collaborate with?
Find a brand that complements yours but doesn't compete. Your audiences should overlap enough to matter but be distinct enough that you're both introducing each other to new people. The brands should genuinely respect each other and share values. A collaboration between brands that feel forced falls flat. It has to feel natural, like 'of course these two would work together.'
Example: How it could look
A coffee brand and a stationery brand could collaborate on 'the morning ritual kit'—coffee, a beautiful notebook, writing supplies. Neither brand could create that experience alone, but together they tell a story about how the morning ritual works. Both audiences get introduced to the complementary brand. The collaboration becomes more valuable than either brand promoting separately.
Or like this:
Why is Collaborate with another brand a great technique?
Collaboration campaigns work because they create value beyond what either brand could create alone—and they signal mutual credibility and respect.
Combines audiences and amplifies reach
Creates unique offering neither could make alone
Signals credibility through partnership
Introduces brands to complementary audiences
The best collaborations don't feel like marketing—they feel like two brands that genuinely respect each other creating something better together. That authenticity is what makes people care about the partnership.
! When not to use the Collaborate with another brand Technique
When the collaboration feels forced or when the brands don't genuinely align. People can smell when brands are just trying to exploit each other's audiences. Also skip it if the collaboration doesn't create something genuinely new—if it's just both brands slapping their logos on the same thing, that's not collaboration, that's co-marketing.
Technique first described by www.deckofbrilliance.com