Create ideas using: Conduct a Product Trial
Why give people a free trial when I could just convert them through marketing?
Because a trial eliminates the biggest barrier: doubt. When someone experiences your product firsthand, marketing becomes unnecessary. They're not taking a chance on claims—they're testing reality. Trials convert better than any message because people's actual experience is more persuasive than your words. The trick? Make the trial long enough that people really get the value, but short enough that most people try it instead of avoiding commitment.
How do I get people to actually complete the trial instead of abandoning it?
Reduce friction at every step. Make signup fast. Show value in the first two minutes. Send reminders about what they're getting. Have real onboarding—not a tutorial, but a guided experience that shows them they're doing it right. Track who's struggling and intervene. The goal isn't just to get them into the trial; it's to get them to the moment they actually experience the benefit. That's when conversion happens.
Example: How it could look
A productivity software could offer a 30-day free trial, but the genius is in the first session. When someone logs in, they're walked through creating their first project, their first task, seeing their first progress. They experience value before the trial ends. Those who experience that moment convert at way higher rates than those who never get there. The trial becomes a conversion machine because people actually discover the benefit.
Or like this:
Why is Conduct a Product Trial a great technique?
Trial campaigns work because they replace marketing claims with personal experience—the most powerful persuader that exists.
Eliminates doubt through firsthand experience
Creates conversion at moment of real value discovery
Builds habit formation during trial period
Turns users into your best advocates
A trial isn't a discount or a gimmick—it's permission to prove yourself. When someone actually experiences what you deliver, marketing becomes unnecessary. They convert because they've experienced the truth, not because you convinced them of it.
! When not to use the Conduct a Product Trial Technique
When your product requires heavy setup, training, or time investment before showing value. If it takes three weeks to see the benefit, trials don't work because most people quit before that. Also skip it if your business model can't support free usage—if every trial user costs you money you won't recoup, the math doesn't work.
Technique first described by www.deckofbrilliance.com