Create ideas using: Create a Ritual
How do I get people to adopt a ritual around my brand when people are resistant to new habits?
Start small. A ritual doesn't have to be complicated—it's the repetition that matters. The trick is making the ritual feel meaningful, not forced. It should connect to something people already care about. Morning coffee ritual, the moment of peace before bed, the weekly team gathering. You're not creating the ritual from scratch; you're attaching your brand to a moment people already value. When done right, the ritual becomes a moment people don't want to live without.
What's the difference between a ritual people adopt and one they abandon?
Meaning and ease. If the ritual requires effort but delivers nothing, people quit. If it's easy and meaningful, it becomes automatic. The strongest rituals feel like self-care or celebration—moments where people pause and do something intentional. Show people what that moment feels like. Make joining the ritual feel like joining a community of people who value the same thing. When enough people do it, doing it together becomes the ritual, not just the action.
Example: How it could look
A tea brand could establish a 'morning ritual' around brewing tea intentionally—not rushed, not from a bag, but a real moment of pause. Show people doing it, talk about why that moment matters, celebrate it. Soon, 'my tea moment' becomes non-negotiable for people. They've attached the brand to something deeper than consumption; they've made it part of their identity. The ritual becomes the reason they choose that brand over another.
Or like this:
Why is Create a Ritual a great technique?
Ritual campaigns work because they attach the brand to moments people already value—transforming consumption into meaningful behavior.
Connects to moments people already care about
Creates habit that becomes identity
Makes brand essential to meaningful moment
Builds community around shared ritual
The strongest rituals don't feel like marketing—they feel like permission to do something you already want to do but haven't named yet. When people adopt the ritual, the brand becomes essential to it.
! When not to use the Create a Ritual Technique
When the ritual is forced, requires constant effort, or doesn't connect to real moments of meaning in people's lives. If you're asking people to do something awkward or complicated just to engage with your brand, they'll drop it immediately. Rituals work when they feel natural and make people's lives better, not when they're marketing gimmicks.
Technique first described by www.deckofbrilliance.com