Create ideas using: Customize and personalize
Why let customers customize when standardization is more efficient?
Because people care more about things they made themselves. When someone customizes a product, they're not just buying an object—they're creating something that represents them. That personal investment makes them way less likely to return it, way more likely to recommend it, way more likely to love it. Plus, the act of personalizing is the campaign. People will screenshot and share their custom creation. You get free marketing from the customization experience.
How do I make customization feel easy instead of overwhelming?
Guide, don't overwhelm. Give people choices, but not too many. Maybe 3-5 options per decision, not 50. Show them what combinations look good together. Give them a preview so they see what they're creating in real time. The easiest customization is when people feel guided, like someone is helping them make it perfect. That's more powerful than total freedom with analysis paralysis.
Example: How it could look
A sneaker brand could let people customize their shoe: choose base color, accent colors, materials, details. But they'd guide it with templates: here's a classic look, here's a bold look, here's an experiment. Show a preview that updates in real time so people see what they're creating. By the time someone's done customizing, they've created something that feels uniquely theirs. That attachment is worth way more than selling a standard shoe. They'll wear it proudly because they made it.
Or like this:
Why is Customize and personalize a great technique?
Customization campaigns work because personal creation drives attachment and advocacy—people care infinitely more about things they made than things you made.
Creates personal attachment through creation
Reduces returns through investment
Generates marketing through sharing creations
Delivers unique products people love more
When customers customize, you're not selling them a product—you're giving them the ability to make something perfect for themselves. That shift in mindset transforms customers into believers.
! When not to use the Customize and personalize Technique
When customization is so complex it becomes friction instead of fun. If the customization process takes 20 minutes and requires decision-making skills, most people will abandon it. Also skip it if the customization doesn't actually deliver value—if it's just color options but the product quality is the same, the novelty wears off fast.
Technique first described by www.deckofbrilliance.com