Create ideas using: Dramatize the Problem
Why make the problem bigger instead of focusing on the solution?
Because people don't care about solutions to problems they don't feel. If you start with the problem—make it visible, make them feel it, make it urgent—then your solution becomes essential. Dramatizing the problem is about removing apathy. Most people don't think about the problem you solve. They've accepted it as 'just how things are.' Dramatize it and suddenly they realize it's not acceptable. Then they'll move heaven and earth for your solution.
How do I dramatize a problem without being manipulative?
Show the truth, just intensified. The problem is real; you're just making it impossible to ignore. Use visual contrast, show the consequences, make the impact tangible. Don't exaggerate to the point of absurdity—stay credible. But also don't soften it. The goal is to make people actually feel what they've been ignoring. When the problem is dramatized accurately, it stops being background noise and becomes urgent.
Example: How it could look
A water-saving company could dramatize water waste: show how much water is wasted in a typical home each month (maybe gallons or visualized as dumping that many buckets down a drain), show what that water could have done (the crops it could grow, the people it could sustain), make the invisible visible and shocking. Suddenly people feel the problem. Now the solution seems essential instead of optional.
Or like this:
Why is Dramatize the Problem a great technique?
Dramatize-the-problem campaigns work because they transform apathy into urgency—making invisible issues suddenly undeniable.
Removes apathy by making problem unavoidable
Creates emotional stakes for the solution
Transforms background problem into urgent issue
Makes solution feel necessary, not optional
The strongest problem dramatizations don't exaggerate—they reveal what was already true but invisible. When people see the real consequence, they stop accepting the problem.
! When not to use the Dramatize the Problem Technique
When you're exaggerating beyond what's true or when you're manipulating through fear that doesn't connect to reality. Also skip it if you then fail to deliver a solution—you can't dramatize a problem and then not actually solve it. People will resent the emotional manipulation.
Technique first described by www.deckofbrilliance.com