Create ideas using: Dramatize the Solution
Why dramatize the solution when I could just show the product working?
Because transformation is more memorable than product features. If you show someone going from frustrated to relieved, struggling to succeeding, lost to found—that transformation sticks. People don't remember product features; they remember emotional transformation. Dramatizing the solution means showing what life becomes, not what the product is. The emotional arc is infinitely more persuasive than specs and claims.
How do I make the transformation feel real instead of over-the-top?
Show the moment of change. Not before-and-after stills, but the actual moment when things shift. That moment of relief when the problem stops. That breath when frustration becomes peace. Those micro-moments are where people feel the truth of the transformation. Capture those real moments of change—whether through facial expressions, body language, or circumstance changing. Real transformation is more dramatic than any exaggeration you could add.
Example: How it could look
A noise-canceling headphone brand could show someone in a chaotic office: noise, stress, inability to focus. Then put on the headphones: the visual chaos doesn't disappear, but THEY change—focus, calm, relief visible on their face. The world is still chaotic, but they're in peace within it. That transformation of their internal state is the real drama. The product isn't the hero; their transformation into calmness is.
Or like this:
Why is Dramatize the Solution a great technique?
Dramatize-the-solution campaigns work because transformation is more powerful than product descriptions—showing emotional change creates lasting impact.
Makes emotional transformation the hero
Sticks in memory through dramatic change
Shows how life becomes different
Creates desire for the emotional benefit
The strongest solution dramatizations show the person or situation transforming, not just the product appearing. When people see transformation, they want that change for themselves.
! When not to use the Dramatize the Solution Technique
When the transformation is unrealistic or when your solution doesn't actually deliver that change. If you dramatize a transformation your product can't create, you've built false expectations and disappointed customers. Also skip it if the drama contradicts what you're actually selling—stay honest about what changes and what doesn't.
Technique first described by www.deckofbrilliance.com