Create ideas using: Gamification
Why turn brand engagement into a game instead of just making it easy?
Because games activate something in people that normal tasks don't. Rules, challenges, rewards, competition, progression—these activate motivation way more powerfully than 'please use our product.' Gamification taps into the same psychology that makes video games addictive. Suddenly using the product becomes fun. Points don't matter; the feeling of progression matters. The challenge matters. The competition matters. You've transformed a transaction into something people actually want to engage with.
What makes gamification feel fun instead of manipulative?
Meaningful progression and real rewards. If the game is shallow or the rewards are worthless, it feels manipulative. But if progression feels earned and rewards matter to people, it's genuinely fun. The best gamification doesn't feel like mechanics imposed on engagement; it feels like the natural way to engage with the product. Rules, challenges, and rewards emerge from the product itself, not plastered on top.
Example: How it could look
A fitness brand could gamify the experience: daily challenges, point systems, team competitions, achievement badges. But the genius is making it social. You compete with friends. You see their progress. You celebrate their wins. Suddenly it's not about the brand pushing engagement; it's about friends motivating each other. The gamification activates community.
Or like this:
Why is Gamification a great technique?
Gamification campaigns work because they activate motivation psychology—rules, progress, and rewards drive engagement way more powerfully than simple persuasion.
Activates intrinsic motivation through challenges
Creates sense of progress and achievement
Builds community through competition
Transforms transactions into engaging play
The strongest gamification campaigns make engagement feel like play, not work. When people engage because they want to, not because they're persuaded to, that's when gamification succeeds.
! When not to use the Gamification Technique
When the game mechanics don't align with the product value or when rewards feel empty. Also skip it if gamification creates perverse incentives—if the game makes people do things harmful to their actual goals, the campaign backfires.
Technique first described by www.deckofbrilliance.com