Create ideas using: Glorify somebody
How do I choose who to glorify without it feeling random?
Pick people whose actual lived experience proves your brand values in action. Not aspirational celebrities--real humans whose daily grind embodies what you claim to be about. The story has to be true and the connection has to be obvious. If you're stretching to explain why this person matters to your brand, you've chosen wrong.
What if the person I want to glorify isn't 'impressive' enough?
Then you fundamentally misunderstand what glorification means. It's not about resume credentials--it's about recognizing significance in places society overlooks. The night shift worker, the single parent, the immigrant business owner--these people are doing impressive shit every day. Your job is to frame it right, not to find someone more 'worthy.'
Example: How it could look
A grocery delivery app glorifies the warehouse packer who remembers to add extra ice packs in summer, the shopper who texts about produce quality, the driver who leaves orders in the shade. Real names, real faces, real appreciation. Not 'essential workers' as a concept--actual people doing thoughtful work that makes the service better.
Or like this:
Why is Glorify somebody a great technique?
Glorifying specific people creates powerful social proof while showing your brand has a soul.
Real stories beat manufactured narratives every time
Creates heroes your audience can identify with
Shows brand values through human proof
Generates authentic emotional connection and loyalty
When done right, glorification makes your brand the platform that recognizes unsung excellence. You're not the hero--you're the one who spots heroes. That positioning builds respect and makes people want to be part of your story.
! When not to use the Glorify somebody Technique
When you're just slapping a 'real people' veneer on the same old ad. If you're not actually changing anyone's life, glorifying them is exploitative bullshit.
Technique first described by www.deckofbrilliance.com